Suggestions
Rebecca Troch
Financial Clarity in a Second | CFO as a Service | Founder of Counting the Apples Consulting
Professional Background
Rebecca Troch is a seasoned financial expert bringing over 25 years of valuable experience in financial consulting and analysis. She specializes in providing businesses with the financial clarity needed for informed decision-making and sustainable growth. Her expertise is rooted in helping companies tackle common challenges such as inadequate financial planning, poor cash flow management, and lack of insights into product profitability. With a firm belief that business leaders should focus on their areas of expertise, Rebecca steps in as a strategic partner, offering CFO as a Service solutions tailored to her clients’ unique needs.
Throughout her career, Rebecca has built a diverse portfolio of roles, ranging from her work as a Business Operations Manager at Decathlon Deutschland to her position as Senior Project Manager at New Yorker. Her extensive experience at H&M, which includes roles as Budget Controller, Regional Business Controller, and Lease/Expansion Department Business Controller, has equipped her with a comprehensive understanding of financial management and operational strategies across various sectors.
Recognizing the importance of data-driven strategies for scaling businesses, Rebecca creates precise financial plans that allow organizations to act proactively, especially during growth phases. Her approach emphasizes clarity in financial projections, allowing companies to make confident decisions based on solid numerical foundations.
Education and Achievements
Rebecca is an alumna of EPHEC, where she earned a Bachelor's degree in Business Economics. This academic background provided her with a robust foundation in economic principles and financial management, essential for her subsequent career as a financial consultant.
In addition to her educational credentials, Rebecca has an impressive track record of achievements in the finance sector. As the Founder and CEO of Counting the Apple Consulting, she has been instrumental in guiding entrepreneurs and business owners in developing long-term financial strategies that enhance profitability and foster growth. Her role as a strategic advisor is complemented by her adeptness at providing coaching for business owners and founders, emphasizing the importance of financial literacy in achieving one’s business objectives.
Rebecca’s deep industry knowledge, coupled with her hands-on experience in various capacities within large multinational organizations, enables her to deliver practical solutions that resonate with clients across a range of industries. Her dedication to continuous improvement and resource development ensures that she equips organizations with the right financial tools to propel their growth initiatives forward.
Achievements
-
CFO as a Service: Rebecca has developed a unique service model, offering CFO functionalities to organizations that may not yet have the resources for a full-time executive. This flexibility offers companies access to high-level financial expertise tailored to their specific challenges, whether they are just starting or are established players looking to enhance their financial strategy.
-
Financial Clarity & Growth Strategies: Through her consulting practices, Rebecca has helped numerous clients achieve better financial clarity, which in turn allows them to make informed decisions that drive sustainable growth. Her ability to translate complex financial data into actionable insights has been pivotal for many entrepreneurs and business leaders.
-
Coaching & Empowerment: Rebecca takes great pride in coaching business owners and founders, empowering them to develop their financial acumen. By enhancing their understanding of key financial concepts and strategies, she helps them take proactive measures for their businesses, ensuring they remain on the path to profitability and sustainable growth.
-
Strategic Financial Planning: With her extensive experience in various business environments, Rebecca has excelled at developing long-term financial plans that align with her clients’ goals. She focuses on creating realistic, data-driven strategies that consider both current market conditions and future growth opportunities.
-
Diverse Industry Experience: Her substantial tenure in multi-national corporations like H&M and Decathlon has endowed her with insights from various operational landscapes. This experience makes her solutions not only practical but also adaptable, meeting the unique needs of businesses in different sectors.
Contact Rebecca Troch
For business owners and entrepreneurs seeking to enhance their financial planning and coaching, Rebecca Troch is an invaluable resource. Whether you’re grappling with cash flow issues, looking to formulate effective budgeting strategies, or aiming to gain insight into the profitability of your offerings, Rebecca provides personalized support tailored to your specific situation.
If you're i
Highlights
Cashflow oder Kredit – wie soll dein Unternehmen wachsen?
Wachstum ist das Ziel vieler Gründer und CEOs, aber was bedeutet das für die Finanzen?
Es gibt grundsätzlich zwei Wege: Wachstum aus dem eigenen Cashflow oder durch externes Kapital. Beide haben ihre Vor- und Nachteile.
Viele Unternehmen bevorzugen es, aus dem eigenen Cashflow zu wachsen. Das ist sicherer, da keine Schulden aufgenommen werden müssen. Aber es kann auch langsamer sein und erfordert eine solide finanzielle Basis.
Anders sieht es aus bei externer Finanzierung – hier kommen Kredite oder Investoren ins Spiel. Das kann den Wachstumsschub geben, den man braucht, um neue Dienstleistungen oder Standorte zu entwickeln. Aber Vorsicht! Dieses Geld sollte nicht fürs daily Business verwendet werden. Wenn das operative Geschäft nicht stabil genug ist, ist es (noch) nicht der richtige Zeitpunkt für Wachstum.
Ein wichtiger Punkt: Egal welchen Weg du wählst, der Zweck der Finanzierung muss klar sein. Ein detailliertes Budget und ein Monitoring-System sind unerlässlich. Und vergiss nicht die Fördermöglichkeiten! In Städten wie Berlin, München oder Hamburg gibt es zahlreiche Programme zur Unterstützung von Innovation und Arbeitsplatzschaffung.
Eine Faustregel für Wachstum gibt es leider nicht. Jedes Unternehmen und jede Branche sind individuell. Wichtig ist, dass mit oder ohne, Finanzierung noch genug Rücklagen vorhanden sind – idealerweise solltest du eine Brunrate für drei bis sechs Monate haben.
Mein Tipp: Wenn du eine externe Finanzierung anstrebst, mach einen soliden Plan und pitche diesen überzeugend bei Banken oder Investoren. Klarheit über den Verwendungszweck des Geldes und die erwarteten Ergebnisse sind entscheidend.
Hast du schon Erfahrungen mit Wachstumsfinanzierung gemacht? Teile deine Tipps gerne in den Kommentaren.
#Wachstumsfinanzierung #Unternehmertum #Investitionen #BusinessGrowth #Finanzplanung
Ich brauche doch gar keinen CFO … wirklich?
Vor Start-ups und kleinen Unternehmen denken oft: „Es läuft doch auch ohne CFO.“ Aber ist das wirklich so?
Ohne CFO ist es fast unmöglich finanzielle Klarheit zu haben und die richtigen Entscheidungen zu treffen, denn dieser bringt nicht nur Finanzexpertise mit, sondern auch strategische Weitsicht.
Hier also einige Gründe, warum du unbedingt einen CFO brauchst:
✅ Finanzielle Planung und Analyse: Ein CFO hilft dir, fundierte Entscheidungen zu treffen, indem er detaillierte Finanzanalysen und Prognosen erstellt.
✅ Kostenkontrolle: Durch effektives Kostenmanagement sorgt der CFO dafür, dass dein Unternehmen profitabel bleibt und Ressourcen effizient genutzt werden.
✅ Effiziente Budgetierung: Ein CFO erstellt und überwacht Budgets, um sicherzustellen, dass du nur in das investierst, was du dir auch leisten kannst.
✅ Finanzielle Transparenz: Durch regelmäßige Berichterstattung und klare Finanzstrukturen schafft ein CFO Transparenz und Vertrauen bei Investoren und Stakeholdern.
✅ Performance-Messung: Ein CFO entwickelt KPIs und andere Metriken, um die Leistung deines Unternehmens kontinuierlich zu überwachen und zu verbessern.
✅ Strategische Beratung: Neben finanziellen Aspekten bietet ein CFO auch strategische Beratung in anderen Geschäftsbereichen wie Marketing, Vertrieb und Operations.
Die Rolle eines CFO ist weit umfangreicher als du denkst und sie ist entscheidend für die finanzielle Stabilität, Entwicklung und den Erfolg deines Unternehmens. Also bevor du sagst „Ich brauche doch gar keinen CFO“, überlege dir gut, welche Vorteile dir entgehen!
Hast du schon mal darüber nachgedacht, was ein CFO für dein Unternehmen bewirken könnte?
#CFO #Finanzen #Unternehmensführung #Startups #KMU #Wachstum
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.