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Rebecca Viser
Digital Strategist at Alley
Rebecca Viser is an experienced digital strategist and communications professional with a focus on non-profit and media sectors.1 She worked as a Senior Strategist at Alley from April 2019 to October 2021, where she specialized in audience development and analytics.1 Her role at Alley involved working with publishers to define engagement funnels, building analytics dashboards, providing guidance on decision-making, and running workshops on persona creation.1
Currently, Rebecca is employed as a Senior Manager of Digital Design and Content at Freddie Mac, a position she has held since July 2023.12 Prior to this, she served as the Audience Development Director at Reviewed, part of the USA TODAY Network, where she managed a team overseeing social media channels, newsletters, and content distribution.1
Rebecca's career history includes notable positions such as:
- Director of Communications at the Council on Foundations
- Senior Manager of Website Operations at The Brookings Institution
- Web Projects Manager at The Brookings Institution
- Online Communications Specialist at The Brookings Institution
She holds a BA in English from Indiana University Bloomington and an MA in English from Georgetown University.1 Rebecca is also a Certified Scrum Product Owner (CSPO), demonstrating her expertise in project management and product development.1
Highlights
Sad to hear that Reviewed, part of the USA TODAY Network is shutting down, but that means some great people are looking for jobs. If you need any writers or editors, definitely scoop them up.
Reviewed peeps, feel free to hit me up if you see any connections of mine that might be helpful.
I want to shout out the people on my team there in particular who are impacted and are officially #opentowork:
Rachel Levin (Moskowitz) was great at navigating the complex work environments and helping our newsroom run smoothly in partnership with the USA Today newsroom, while working as a writer and editor and manager.
Sara Beth Bolin hit the ground running on our newsletters, capturing our voice in her drafts pretty immediately and adding in new fun elements to grow our audiences.
I worked with them a year and a half ago, they were great then, and I'm sure their skills have only grown. If you have any writing, editing, or audience development roles, snag them now.
Today is giving me very strong flashbacks to when an AWS update went wrong and took down a large section of the internet.
Maybe us all using like four systems isn't a great thing.
