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Rebecca Viser

Digital Strategist at Alley

Rebecca Viser is an experienced digital strategist and communications professional with a focus on non-profit and media sectors.1 She worked as a Senior Strategist at Alley from April 2019 to October 2021, where she specialized in audience development and analytics.1 Her role at Alley involved working with publishers to define engagement funnels, building analytics dashboards, providing guidance on decision-making, and running workshops on persona creation.1

Currently, Rebecca is employed as a Senior Manager of Digital Design and Content at Freddie Mac, a position she has held since July 2023.12 Prior to this, she served as the Audience Development Director at Reviewed, part of the USA TODAY Network, where she managed a team overseeing social media channels, newsletters, and content distribution.1

Rebecca's career history includes notable positions such as:

  • Director of Communications at the Council on Foundations
  • Senior Manager of Website Operations at The Brookings Institution
  • Web Projects Manager at The Brookings Institution
  • Online Communications Specialist at The Brookings Institution

She holds a BA in English from Indiana University Bloomington and an MA in English from Georgetown University.1 Rebecca is also a Certified Scrum Product Owner (CSPO), demonstrating her expertise in project management and product development.1

Highlights

Aug 18 · alley.com
Accessibility and strategy: How they interact - Alley
Jan 28 · rebeccaviser.com
Post-Work Emoting: Processing a Lay-Off - Rebecca Viser

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Rebecca Viser
Rebecca Viser, photo 1
Rebecca Viser, photo 2
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Location

Washington D.C. Metro Area