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Rebecca Winnick Hammond
Experienced Tech Leader | Program Management & Product Operations Expert | Go-To-Market Strategist | Driving Product Success through Operations and Communication
Professional Background
Rebecca Winnick Hammond is a seasoned leader in the technology sector, boasting over 15 years of substantial experience. Throughout her career, she has successfully spearheaded a myriad of strategic initiatives and directed high-impact programs within both innovative startups and established corporate environments. Rebecca’s journey has encompassed prolific positions at industry giants such as Drizly (an Uber company), TripAdvisor, AOL, and at pioneering startups like Nexage and Millennial Media.
In her most recent role as Director of Product Operations and Program Management at Drizly, Rebecca demonstrated her exceptional leadership capabilities by launching a company-wide Strategic Initiative framework. Her innovative approach led to a remarkable 93% retailer onboarding rate for the Go-To-Market (GTM) activity she led, showcasing her ability to drive impactful results and effectively manage stakeholder expectations. Notably, Rebecca streamlined technical roadmapping across eight engineering squads, which significantly enhanced operational efficiency and collaborative workflows within the organization.
At TripAdvisor, Rebecca's influence was equally pronounced. There, she restructured communication protocols across the B2B business unit, fostering a culture of openness and collaboration. Moreover, she orchestrated GTM efforts involving over ten cross-functional teams, culminating in an impressive yearly revenue line exceeding $30 million. Rebecca’s results-driven mindset, combined with her ability to bridge the gap between technical and business teams, has been instrumental in achieving high capital returns and driving program success.
Education and Achievements
Rebecca's academic foundation is rooted in her studies at Union College, where she pursued a Bachelor of Arts degree in Political Science and History. This diverse educational background provides her with a multifaceted perspective on analyzing complex business challenges and navigating the intricacies of the tech industry. Her educational qualifications have undoubtedly contributed to her analytical prowess and strategic decision-making abilities throughout her career.
Rebecca's career has included pivotal roles that underscore her expertise in program management, product operations, and Go-To-Market strategies. As a strategic account manager at Instart Logic and a former director of account operations at ONE by AOL, she honed her skills in client relations, operational strategy, and project management. As Senior Program Manager at Millennial Media, Rebecca played a critical role in transforming operational processes to enhance service delivery and improve workflow efficiencies in alignment with company objectives.
Organizations
Rebecca has held various senior positions across multiple prestigious organizations. Previously, she served as:
- Director of Product Operations and Program Management (Chief of Staff to the CTPO) at Drizly — where she showcased her visionary leadership by implementing structural improvements and driving success rates through effective program management.
- Director of Program Management at HqO — where she directed efforts to improve operational processes and program efficiency through advanced project management techniques.
- Senior Program Manager at TripAdvisor — ensuring that the organization's goals were achieved through effective implementation and coordination of cross-functional projects.
- Strategic Account Manager at Instart Logic — fortifying client relationships and maximizing strategic opportunities in the tech field.
- Director, Account Operations, ONE by AOL: Publishers at AOL Platforms — leading critical initiatives driven by the acquisitions of Nexage and Millennial Media.
- Senior Program Manager at Millennial Media at AOL Platforms, and a Senior Publisher Services Manager at Nexage, where she successfully managed numerous projects and operational activities to improve service delivery and client satisfaction.
- Search Marketing Analyst at iProspect — contributing to market strategy and analytical insights that guided business decisions.
- Campaign Manager (acting Account Manager) at Nokia, and previously an Account Manager at Mobile First, IncG — exemplifying early prowess in digital marketing strategy and managing client accounts with finesse.
Achievements
Throughout her illustrious career, Rebecca has accrued numerous notable achievements that showcase her leadership and strategic capabilities. In addition to the successful GTM campaign at Drizly that resulted in a 93% retailer onboarding rate, she has been pivotal in:
- Establishing and leading Program Management Offices across multiple organizations, which significantly improved project oversight and operational efficiency.
- Orchestrating go-to-market campaigns that have brought substantial revenues and market recognition.
- Deliberately enhancing operational efficiencies and developing performance metrics that have driven team success and accountability.
Rebecca Winnick Hammond's career spans an impressive breadth of experience and achievements, reflecting her commitment to excellence, innovation, and strong leadership in the technology and program management fields. Her strategic approach has enabled her to stay ahead of industry trends, adapting her strategies to best meet the challenges of the fast-paced tech landscape, and ensuring that she continues to make a lasting impact wherever she goes. With her wealth of knowledge and proven track record, Rebecca remains a respected leader ready to tackle the challenges of tomorrow's business environment.
