Sign In

Reece Scelfo

Owner & Founder at Brady's Bakery

Reece Scelfo is the Owner and Founder of Brady's Bakery, a popular bakery based in Los Angeles known for its baked-to-order, hand-crafted cookies and bread pudding. He began this venture in 2015 as a part-time hobby, which quickly evolved into a thriving business after he successfully sold his cookies at local farmer's markets.15

Brady's Bakery has gained recognition for its plus-sized cookies and unique flavors, emphasizing high-quality ingredients sourced locally. The bakery operates primarily through delivery and pickup services, leveraging ghost kitchens to expand its reach without the overhead of traditional brick-and-mortar locations. As of now, Scelfo has scaled the business to five locations, achieving a run rate of $1 million within three years.123

Before launching Brady's Bakery, Scelfo worked in the entertainment industry, holding positions such as Manager of Television Acquisitions & Development at FremantleMedia. His background in media and passion for baking have contributed to his entrepreneurial success.24

In addition to running his bakery, Scelfo is committed to giving back to the community by donating a portion of sales to various non-profit organizations.2

Highlights

Nov 14 · voyagela.com
Meet Reece Scelfo of Brady's Bakery in Glendale - Voyage LA

Related Questions

How did Reece Scelfo transition from a career in media to starting a bakery?
What inspired Reece Scelfo to start Brady's Bakery?
How has Brady's Bakery's partnership with CloudKitchens impacted its growth?
What are some unique flavors offered by Brady's Bakery?
How does Reece Scelfo manage the operations of multiple ghost kitchen locations?
Reece Scelfo
Reece Scelfo, photo 1
Reece Scelfo, photo 2
Add to my network

Experience

Owner & Founder at Brady's Bakery since January 2016
Manager, Television Acquisitions & Development, Global Content at FremantleMedia (November 2015 - March 2018)

Education

Bachelor of Fine Arts (BFA), Minor in Business Administration, Drama and Dramatics/Theatre Arts, General from University of Oklahoma (2004 - 2008)

Location

Los Angeles, California, United States