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Reed Harris

Senior Vice President-Athlete Development and Marketing at Ultimate Fighting Championship

Reed Harris is the Senior Vice President of Athlete Development and Marketing at the Ultimate Fighting Championship (UFC), a position he has held since February 2020. With over 40 years of experience in leadership and business management, Harris has played a significant role in shaping athlete programs and marketing strategies within the UFC.1

Harris's career in mixed martial arts (MMA) began when he founded World Extreme Cagefighting (WEC) in 2000, which he later sold to UFC in 2006.1 He continued to manage WEC until its merger with UFC in 2012.2 Prior to his current role, Harris served as Vice President of Athlete Development at UFC from January 2007 and as Vice President of Athlete Development and Marketing from September 2007 to February 2020.

In his current position, Harris is responsible for various aspects of athlete development and marketing at UFC, including:

  1. Acting as a liaison between fighters and sponsors
  2. Arranging appearances for promotional partners
  3. Organizing press tours for events worldwide
  4. Managing the travel of up to 100 fighters per month for promotional activities3

Based in Las Vegas, Nevada, Harris continues to influence the development and marketing of athletes within the UFC framework. His extensive experience and dedication to the sport have made him a respected figure in the MMA community.

Related Questions

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Reed Harris
Reed Harris, photo 1
Reed Harris, photo 2
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Location

Las Vegas, Nevada, United States