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Reed Sutton

Head Of Business Development, Gaming at Reliance Entertainment US

Professional Background

Reed Sutton is an accomplished and driven Sales and Business Development leader with over a decade of substantial experience in generating significant revenue for both early and late-stage venture capital-backed companies within the Enterprise and Mobile App Software sectors. Reed has exhibited exceptional talent in navigating through diverse sales environments, from transactional sales to complex strategic engagements. He has built and led high-performing teams while forging meaningful partnerships that have been instrumental in driving new product adoption, demonstrating a deep understanding of the industry dynamics and customer needs.

During his career, Reed has had the privilege of working with outstanding leaders and mentors who have shaped his professional journey. His ability to build and retain high-performing teams has been a cornerstone of his approach, allowing him to succeed in various leadership roles across several businesses. Reed is known for his dual ability to cultivate relationships with executive sponsors and to passionately mentor new sales development representatives (SDRs) in honing their sales pitches. This unique blend of skills has allowed him to excel in various facets of sales and business development.

Education and Achievements

Reed Sutton earned his Bachelor of Science degree in Communication from the University of Utah, equipping him with the foundational skills necessary for effective decision-making and relationship management in the fast-paced world of sales.

Throughout his career, Reed has occupied significant positions at reputable companies, allowing him to amass a wealth of experience and industry knowledge. Some of the notable roles he has held include:

  • Head of Business Development, Gaming at Reliance Entertainment: In this role, Reed spearheaded business development initiatives within the gaming sector, optimizing strategic partnerships for maximum impact.
  • CRO at Airpush, Inc: As Chief Revenue Officer, he played a pivotal role in driving revenue growth and establishing innovative strategies that elevated the company's market position.
  • Formerly Head of Strategic Partnerships at Motive: Here, Reed was responsible for developing strategic partnerships that aligned with the company's long-term vision and objectives.
  • Director of Business Development at Tapjoy and Director of Sales at Upsight: In these roles, he demonstrated his prowess in sales leadership, contributing to revenue growth and customer satisfaction.

Reed's broad expertise also encompasses various areas including Software as a Service (SaaS) sales, Software Development Kit (SDK) integrations, direct and programmatic advertising, mobile app publishing, monetization strategies, performance and brand marketing, as well as analytics and data privacy compliance.

Through his leadership roles, Reed has not only delivered results but has also been a thought leader within his sphere, advocating for best practices in business development and sales leadership.

Areas of Expertise

Reed Sutton’s expertise lies in several key areas, which include but are not limited to:

  • Strategic Partner Development: Fostering strong relationships with key stakeholders to create value-rich partnerships.
  • Revenue Growth Strategy: Developing and implementing innovative strategies to drive revenue and market share growth.
  • Client / Publisher Relations: Building and maintaining strong relationships that enhance collaboration and business success.
  • Sales Leadership: Proven ability to lead teams towards achieving sales objectives and exceeding targets through motivation and training.
  • Building & Retaining High Performing Teams: Focusing on team development and retention strategies that ensure long-term success.
  • Product Development: Collaborating with product teams to ensure offerings align with market needs and customer preferences.

Overall, Reed's rich background in sales and business development, coupled with his strategic mindset, make him a valuable asset in any organization seeking growth and innovation in sales performance.

Related Questions

How did Reed Sutton develop his strategic partnership skills in the technology sector?
What strategies has Reed Sutton found most effective for revenue growth in VC backed companies?
In what ways has Reed Sutton contributed to building high performing sales teams?
How has Reed Sutton's education in Communication influenced his sales approach?
What trends in mobile app software does Reed Sutton believe will shape the industry in the coming years?
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Location

San Francisco Bay Area