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Reed Varner

Senior Operations Leader

Reed Varner is an experienced business leader known for running profitable lines of business while managing multi-million P&L budgets effectively. With a personal focus on superior customer service, he has successfully generated millions in new business through referrals and word-of-mouth recommendations.

Skilled at building and growing lines of business, Reed excels in new business sales through relationship up-selling and customer renewals. His expertise lies in running a cost-efficient organization by balancing people, process, and technology, implementing metrics-driven resource management, and excelling in vendor contract negotiation.

A seasoned professional with over 15 years of experience, Reed Varner has managed teams of 50+ employees, guiding them through business growth and change management. He prioritizes employee retention, team culture, motivation, and development, creating opportunities for personal growth. Leading with emotional intelligence, he fosters a culture of accountability and respect.

Reed is highly proficient in driving innovation and new product development across organizations. He is known for making strategic decisions by placing measured bets on new products with clear success/failure metrics, and he does not hesitate to discontinue underperforming products and projects.

Currently holding the position of Principal at AGDL Consulting, Reed Varner has previously served as the Managing Director at Horizontal Integration and as the Vice President at LAKANA (formerly known as Internet Broadcasting). Additionally, he has experience in Media Relations and Baseball Operations at the Minnesota Twins.

Reed Varner graduated with a Bachelor of Arts (B.A.) degree in Journalism and Mass Communication from the University of Iowa. He is a firm believer in providing exceptional customer service by aligning products and services with client needs and striving tirelessly to ensure client satisfaction.

Reed Varner
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Location

Greater Minneapolis-St. Paul Area