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Reeyaz Hamirani
VP, Global Analytics at Paramount Pictures
Reeyaz Hamirani is a data-driven and creative entertainment industry executive currently serving as the Vice President of Global Analytics at Paramount Pictures, focusing on theatrical movie marketing strategy, content analytics, multicultural marketing initiatives, and data acquisition/application strategy.
With a background in analytics and digital audience intelligence, Reeyaz previously led the analytics and digital audience intelligence practice at Lionsgate's theatrical marketing department and also served as the Creative Director for the Lionsgate Premiere slate of films.
Passionate about diversity and inclusion, Reeyaz drives multicultural initiatives at Paramount and was a founding Executive Board member of Lionsgate's Multicultural Employee Resource Group.
Before his entertainment industry roles, Reeyaz handled corporate communications, market research, consumer insights, analyst relations, and social media at Gigya, a consumer identity management company acquired by SAP.
Reeyaz Hamirani holds a Bachelor of Business Administration (BBA) degree with a specialization in Marketing, Public Relations, and Music Business & Entertainment Industries from the University of Miami.
Highlights
We’ve been working our asses off this year, and the fruits of our labor continue to show!
With an estimated $22M opening weekend against a reported $17M production budget — SMILE marks Paramount Pictures’s SIXTH number 1 opening of 2022 at the domestic box office, and yet another profitable endeavor for Paramount.
A clear audience target, amazing creative advertising, a strategy rooted in confidence in the genre, the best viral marketing stunt of the last several years, and a data-driven foundation — this team continues to fire on all cylinders!
Congratulations, everyone! We did it again!
Scott Mendelson from Forbes says it best:
“Credit to Paramount’s marketing for selling a simple and primal visual, including A) a terrific trailer that played during almost every showing of Top Gun: Maverick and B) a fun gag whereby people stood deathly still and flashed a murder-grin at various sporting events in full view of the cameras.
There was a time when horror films like The Possession or When a Stranger Calls could pull over/under $20 million launches without breaking a sweat, to say nothing of recent original horror biggies like Lights Out, Don’t Breathe and Happy Death Day. But today, it hits harder when a new-to-you high-concept horror flick like The Black Phone or Smile opens with over/under $23 million. A sign of the times, but it’s still a win. Smile was supposed to be a Paramount+ release before test screenings convinced Paramount to go theatrical. And now they get all the riches and culture oomph associated with a successful theatrical release.”
