Sign In

Reggie Hicks

Media Consultant at WCLK FM- Clark Atlanta University

Professional Background

Reginald (Reggie) F. Hicks is an esteemed figure in the fields of broadcasting and fundraising, with an illustrious career spanning over 32 years. He has established a prominent reputation for his expertise in public media fundraising, particularly in the area of individual giving, where he has consistently raised hundreds of thousands of dollars each year. His unwavering commitment to enhancing public media accessibility and engagement has made a significant impact on various communities and organizations.

Reggie’s broadcasting career includes an impressive tenure as the General Manager of WJOU-FM 90.1, a cherished praise and inspiration radio station that has served the Huntsville, Alabama community for 35 years. His leadership at WJOU-FM not only showcases his ability to manage radio stations effectively but also underscores his dedication to uplifting the voices of the community.

In addition to his role at WJOU-FM, Reggie's 20-plus year relationship with WCLK-FM 91.9 in Atlanta is notable for his diverse experiences in various key positions, including General Manager, Program Director, Director of Talk Programming, and Development Director. His combination of roles has uniquely positioned him to understand the multifaceted needs of broadcasting and community engagement.

One of Reggie’s groundbreaking contributions to the field was serving as the Executive Producer for “PowerPoint,” the “first ever” national call-in program addressing issues pertinent to the African American community. This innovative two-hour weekly call-in program aired for seven years across 50 markets on NPR and Sirius Satellite Radio, creating a vital platform for dialogue and empowerment within the community.

Simultaneously, Reggie has expanded his creative pursuits as a podcast producer. He has collaborated with his son to produce the engaging podcast “Boomer and the Millennial,” and is also working on educational podcasts regarding prostate cancer awareness, Black art, and Black historical events.

Education and Achievements

Reggie Hicks is a proud native of Savannah, Georgia, and holds a Bachelor's Degree in Journalism with a minor in Marketing from the University of Georgia. His academic pursuits continued as he undertook MA Degree coursework in Journalism/Mass Communications at Georgia State University, enriching his understanding and proficiency in media.

Reggie's professional endeavor to educate the next generation of communicators is evident in his role as an adjunct professor in Mass Communications at both Clark Atlanta University and the University of Tampa. His commitment to education further emphasizes his passion for the field and reinforces the importance of nurturing talent within the media landscape.

In 2013, Reggie's contributions to Atlanta's media landscape were recognized when he was named one of Atlanta’s Men of Influence by the Atlanta Business League. This accolade highlights his significance as a leader and innovator within the community.

Notable Projects

Among Reggie’s remarkable projects is the documentary film “If You Are My Brothers,” which he executive produced. This poignant film chronicles the journey of a fraternity brother diagnosed with advanced-stage prostate cancer. In a poignant twist, Reggie himself was diagnosed with the disease three years into filming, and he became an essential part of the documentary. The project's aim is to raise awareness of prostate cancer, with a specific focus on the African American male community. The film has garnered significant media attention, with coverage from outlets like Fox 5 Atlanta, WCLK-FM, CAU-TV, and the Trinity Broadcasting Network (TBN).

Reggie's passion for advocacy is evident not only through his projects but also through his active involvement in community initiatives. Currently, he serves on the board of Silver Lining Villages, a non-profit organization dedicated to helping military veterans combat the challenges of Post-Traumatic Stress Disorder (PSTD). Reggie is also instrumental in the Georgia Prostate Cancer Coalition (GPCC) and Self Esteem International, Inc., organizations committed to offering vital services to women navigating life’s transitions.

Throughout his career, Reggie has fostered his dedication to service, education, and community engagement, which continuously inspire those around him.

Achievements

  • Over 32 years in broadcasting and fundraising
  • Raised hundreds of thousands of dollars annually in individual giving
  • General Manager at WJOU-FM for 35 years
  • Held various roles at WCLK-FM for over 20 years, including General Manager and Executive Producer of "PowerPoint"
  • Produced the documentary "If You Are My Brothers" to raise prostate cancer awareness
  • Adjunct professor in Mass Communications at Clark Atlanta University and the University of Tampa
  • Named one of Atlanta’s Men of Influence in 2013

Related Questions

How did Reggie Hicks develop his expertise in public media fundraising?
What inspired Reggie Hicks to produce a podcast with his son, and what topics do they cover?
How has Reggie Hicks influenced the African American community through his national call-in program "PowerPoint"?
What challenges did Reggie Hicks face while creating the documentary "If You Are My Brothers" and how did he overcome them?
What are the key takeaways from Reggie Hicks's experiences as an adjunct professor in Mass Communications?
Reggie Hicks
Add to my network

Location

Atlanta, Georgia, United States