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Reggie Shah

Multi-Platform Media Data Analytics l Consumer Insights for Programming, Marketing & Ad Sales Teams l Media Research

Reggie Shah is a seasoned Senior Director of Data Analytics with a robust background in the media industry, known for developing insightful consumer data that drives strategic decision-making.

With a focus on utilizing diverse data sources to gain a deep understanding of consumer behaviors and program performance, Reggie has left a mark in making marketing executives smarter through his analytical skills.

His expertise lies in leveraging Nielsen data and staying ahead of trends like streaming and new technologies to support various teams such as Programming, Marketing, and Ad Sales.

Reggie's involvement in Nielsen's Council for Research Excellence showcases his commitment to driving best practices and staying on top of the evolving landscape of media research and analytics.

Educationally, Reggie has studied at New York University and Farmingdale State College, underlining his commitment to continuous learning and professional development.

His prior roles in organizations like Audacy, Inc., Univision Communications Inc., GHI, and GEICO have honed his skills in research, insights, and fraud analytics, adding depth to his versatile skill set.

Highlights

Mar 13 · linkedin

Let's Talk Dashboards: A Glimpse into the Future!

Our latest connected car study zooms in on one big shift: the rise of dashboard systems.

Over the past couple of years, we've seen a 10% jump in accessing audio through the dashboard. But here's the kicker – phone usage for audio? It's dropped by a whopping 17%! Seems like we're all steering away from phone distractions while driving.

See more at: https://lnkd.in/eN4bJwte

#connectedcar #distracteddriving #carplay #androidauto #dashboard #infotainment #audioexperience

Feb 27 · linkedin

Excited to jump into the insights shared by Antenna's latest State of Subscriptions report! 📊 The findings on Serial Churners are eye-opening: making-up nearly a quarter of streaming consumers, yet driving 38% of subscription additions and 41% of cancellations. 😱

Reggie Shah
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Location

New York, New York, United States