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Rei Hasegawa
Global Branding & Marketing at 7-Eleven - Ex-Google/LinkedIn/SoftBank/AT&T
Professional Background
Rei Hasegawa boasts over two decades of extensive experience in both B2C and B2B marketing and public relations, specifically within prominent technology companies. His career is highlighted by significant roles at renowned organizations such as Google, LinkedIn, SoftBank, and AT&T. With a deep-seated expertise in tech marketing, he has played an instrumental role in launching and expanding initiatives that have made a substantial impact in the Asian and international markets.
At Google, Rei served as the Industry Marketing Manager, where he was pivotal in promoting localized advertising services targeting the Japanese market. His strategic approach led to enhanced sales and increased visibility for Google's offerings in Japan, reinforcing its position as a leader in the tech industry.
Rei's journey continued at LinkedIn, where he made history as the first local hire when the company launched its operations in Japan in 2011. His initial role quickly evolved as he demonstrated exceptional leadership skills, deepening LinkedIn's presence in the Asia Pacific region. One of his notable achievements during this period was successfully collaborating with government officials, including the welcoming of Prime Minister Shinzo Abe to the LinkedIn Influencer Program. This initiative not only enhanced the platform's credibility but also encouraged influential voices in Japan to engage with the broader community.
Currently, Rei holds the position of Global Marketing Manager at 7-Eleven International situated in the bustling Dallas-Fort Worth Metroplex area. In his role, he oversees and implements marketing strategies that resonate with a diverse, global customer base, further solidifying 7-Eleven’s brand as a staple in the retail industry.
Education and Achievements
Rei Hasegawa's academic credentials are as impressive as his professional journey. He completed his MBA, focusing on General Management and Entrepreneurship, at the prestigious Indiana University - Kelley School of Business. This foundational education equipped him with critical business acumen and entrepreneurial insight, both of which are essential in today's competitive market landscape.
Additionally, Rei broadened his international horizons by participating in esteemed summer exchange programs. He studied European Management at Universität zu Köln and further enhanced his global perspective through the International Summer Exchange Program at Wirtschaftsuniversität Wien. These experiences have contributed to his forte in multinational marketing strategies and have enriched his understanding of diverse cultural dynamics in the business realm.
Furthermore, he earned a Bachelor of Arts degree in Economics from 慶應義塾大学, one of Japan's leading universities. This academic foundation in economics serves as a robust platform for his analytical skills, enabling him to understand market trends and consumer behavior in depth.
Achievements
Rei's professional journey is embellished with a plethora of accolades and contributions that have made a significant impact across various sectors. His strategic initiatives at high-profile companies have not only garnered attention but also set significant milestones in the tech industry's marketing landscape.
As the General Manager at VLP Therapeutics Japan, LLC, Rei demonstrated his leadership by navigating complex market dynamics and fostering innovative strategies that contributed towards the company's growth. His previous roles at Sojitz Corporation of America and Sojitz Corporation further highlight his experience in corporate planning and M&A advisory, where he played an essential role in shaping strategic directions for these companies.
Throughout his career, he has continually shown a commitment to leveraging his expertise in business development and marketing to drive growth. Whether at the grassroots level with start-ups or within established corporations, Rei Hasegawa remains a visionary leader poised to influence the future landscape of marketing in technology and retail sectors.
Questions
How did Rei Hasegawa's experience at Google shape his career in tech marketing?
In what ways did Rei Hasegawa contribute to the successful launch of LinkedIn in Japan?
What strategies has Rei implemented as Global Marketing Manager at 7-Eleven International?
How has Rei's educational background shaped his professional journey in marketing and PR?
What key challenges has Rei Hasegawa faced while working with start-ups in Japan?
