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Reid Lappin

Founder & CEO at Vokal, Mentor at Food Foundry

Reid Lappin

Reid Lappin is the Founder and CEO of Vokal, a growth consultancy for the digital economy based in Chicago.12 He has held this position since September 2022, after serving as CEO of Vokal from February 2009 to September 2022.1

Experience

  • Founder & CEO, Vokal (September 2022 - Present)
  • CEO, Vokal (February 2009 - September 2022)
  • Mentor, Food Foundry (February 2019 - Present)
  • Founder, Mobile Makers Academy (Acquired by HackReactor) (June 2012 - October 2016)

Education

  • DePaul University (2007 - 2009): Bachelor's Degree in Finance and Entrepreneurship
  • University of Dayton (2005 - 2007)
  • St. Viator (2001 - 2005)

In addition to his leadership roles, Reid Lappin is an active thought leader, sharing his insights on digital growth, marketing, and product-led growth strategies.345 He has over 18,000 followers on LinkedIn.1

Highlights

Aug 28 · linkedin

Digital transformation is a top priority in board rooms across industries. For mid-market PE-backed businesses, aligning the board and operating executives on marketing roadmaps and digital value creation plans can be challenging. Despite their expertise, digital may not be their primary language. To bridge this gap, executive dashboards play a crucial role in translating the work into key performance indicators (KPIs) for effective communication and decision-making.

What are your go-to tactics and recommendations to ensure alignment between your board, digital strategy, and business results? Let's discuss strategies for driving digital success in today's competitive landscape. #DigitalTransformation #BusinessStrategy #ExecutiveAlignment

Aug 26 · linkedin

When analyzing the mid-market segment, it's evident that businesses offer remarkable products, features, and services. While many are profitable and experiencing substantial growth, there's a common trend of underinvestment in crucial areas such as branding, e-commerce, digital marketing, content, data, and analytics.

For these brands, neglecting these essential aspects means missing out on significant growth opportunities in revenue and profit margins. Operators must enhance their knowledge of available resources and intensify their focus on digital expansion, particularly those supported by private equity. #BusinessGrowth #DigitalTransformation

Related Questions

What inspired Reid Lappin to start Vokal?
How did Mobile Makers Academy contribute to Reid Lappin's career?
What are some key achievements of Reid Lappin at Vokal?
How does Reid Lappin's experience at DePaul University influence his leadership style?
What is the mission of The Food Foundry, and how does Reid Lappin contribute to it?
Reid Lappin
Reid Lappin, photo 1
Reid Lappin, photo 2
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Experience

Founder & CEO at Vokal (September 2022 - Present)
CEO at Vokal (February 2009 - September 2022), Mentor at Food Foundry (February 2019 - Present), Founder at Mobile Makers Academy (June 2012 - October 2016)

Education

Bachelors Degree in Finance, Entrepreneurship at DePaul University (2007 - 2009); Attended University of Dayton (2005 - 2007); Attended St. Viator (2001 - 2005)

Location

Greater Chicago Area