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Reid Rosenberg

Operations

Reid Rosenberg is a results-driven and detail-oriented professional with a wealth of expertise in business operations, project management, and executive support. With a successful track record in diverse organizations, Reid has been instrumental in driving strategic initiatives, optimizing operational efficiency, and excelling in high-stake situations. He is known for his expertise in stakeholder management and is now seeking opportunities to leverage his skills in forward-thinking organizations to drive innovation and sustainable growth. Reid's versatile expertise in business strategy, cross-functional collaboration, and data-driven decision-making sets him apart, along with his passion for fostering dynamic teams and spearheading successful market expansions. With a proven leadership and strategic mindset, Reid aims to contribute to organizations' excellence.

Highlights

Aug 29 · linkedin

The shameful events surrounding President Trump's visit to Arlington National Cemetery reminded me of a similar event site I led for President Barack Obama in Shanksville, PA on the tenth anniversary of the attacks of 9/11. The ceremony had similar stakeholders and a much better outcome because we made sure we had 100% buy-in from the most important ones.

Throughout the week leading up to the event, our team worked with about a dozen different entities including the US Secret Service, the White House Military Office, the National park Service, local law enforcement, and even a camera crew from the NFL. However, the single most important stakeholders at this memorial, which had been unveiled just the day before, were the family members of the victims and heroes of Flight 93.

With buy-in from all the parties involved President and First Lady Obama planned on walking out to a boulder marking the impact site. However, as Air Force 1 landed in Pittsburgh and the Obamas boarded Marine 1, I sensed the representative from the family group was deeply uncomfortable with a part of the plan but did not want to push back against the White House.

I pulled the gentleman aside, told him that the family members were the most important people there that day, and I would change anything to make the families happy with the visit. He told me that the family members did not want the press to walk on the crash site. I had made a mistake by not having a private discussion with him earlier in the week away from the other parties, and I had put him into an intimidating environment where he felt compelled to go along with White House plans. I needed to correct that mistake. Fast.

I asked him what the families would be comfortable with, he told me, and I simply said, "OK. I'll be sure that happens."

I called my trip lead and told the WH staff that I was changing the plan. White House photographer Pete Souza would be permitted to walk about 10 yards through a gate while the rest of the press could shoot from outside the crash site. The press were not happy with the change, but they were not the priority on that day.

I still remember giving the longest pre-event briefing I have ever given, and the President and First Lady listened to every word I said and asked clarifying questions to be sure they were respectful of the families. At the end of the day, the families were grateful for the visit, and both Pete and the press captured some of the most solemn images of the Obamas standing in complete solitude paying their respects to those lost on that flight. One of Pete's image is linked to this post.

As the anniversary of the attacks approaches, my memory of this day remains clear for the right reasons. With the gravity of events like this, ALWAYS be sure the most important details are covered.

Aug 9 · linkedin

Another week down, and two more interview processes started! LFG!

Reid Rosenberg
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Location

Denver, Colorado, United States