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Reilly Rebello
Head Marketing - SVOD & Music at ZEE5
Professional Background
Reilly Rebello is a seasoned marketing professional with an impressive 18 years of diverse experience, primarily specializing in mainline and digital advertising. For 14 years, Reilly has pursued a fervent career within this arena, managing teams and driving brand success for some of India's leading names. Reilly's contributions to the advertising sector are marked by innovative ideas, team leadership, and a keen ability to foster senior client relationships, establishing themselves as an influential figure in brand development.
As a co-founder of a niche e-commerce venture that successfully operated for two years, Reilly showcased a commitment to entrepreneurial spirit and innovation. This role allowed Reilly to blend marketing principles with a creative approach to e-commerce, gathering valuable insights that would bolster their subsequent achievements in the marketing domain.
Currently, Reilly serves as the Head of Marketing for ZEE5 - Music & Live, where they lead strategic initiatives to enhance engagement and brand visibility within the competitive streaming landscape. Leading this function requires a unique blend of creativity, analytical capability, and market understanding that Reilly has honed throughout their extensive career.
Before joining ZEE5, Reilly made significant strides at Aditya Birla Capital - Health Insurance, where they led digital marketing initiatives. In this capacity, they played a critical role in positioning and building the health insurance brand online, paving the way for innovative marketing strategies that resonated with target audiences. Reilly's expertise in digital marketing and brand communication at Aditya Birla Health Insurance was instrumental in enhancing the company's digital footprint during a transformative time in the health insurance sector.
Education and Achievements
Reilly's academic foundation in Geology from St. Xavier's College provided a unique perspective early on, equipping them with analytical skills that seamlessly translate into their professional journey in marketing and advertising. The combination of a scientific approach with creative marketing strategies creates a well-rounded professional profile that is rare in the industry.
Beyond formal education, their journey is enriched with noteworthy professional experiences. Reilly's expertise is underscored by numerous roles at prestigious advertising firms including Saatchi & Saatchi Advertising, VGC Advertising, and TribalDDB India. Here, Reilly developed campaigns that not only captivated audiences but also built lasting brand loyalty.
Achievements
Throughout Reilly's career, several accomplishments stand out:
- Lead marketing initiatives that significantly increased online engagement for ZEE5, marking a new chapter in music and live content streaming.
- Successfully navigated the dynamic landscape of digital marketing at Aditya Birla Capital - Health Insurance, establishing the brand firmly in the online health insurance market.
- Co-founded and curated a vibrant design blog that contributed to the creative community, merging interests in design with marketing expertise.
- Instrumental in launching various leading brands in India, demonstrating a deep understanding of market needs and customer behavior.
- Built and mentored high-performing teams across multiple levels of creative and digital marketing capacities, fostering a culture of innovation and excellence.
Reilly's journey in marketing showcases the importance of adaptability, creativity, and leadership in a rapidly evolving industry. Their wealth of experience and passion for storytelling through effective marketing continues to propel brands into new heights, and their contributions have made a lasting impact on the advertising and entertainment sectors in India.
