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Reinier Evers

Founder, TrendWatching

Reinier Evers is the founder of TrendWatching, a renowned trend firm, as well as the creator of Business of Purpose and Springwise. He co-founded Urbanbite, which was Europe's first online food delivery portal, later acquired by lastminute.com in 2002. At TrendWatching, Reinier leads teams in Berlin, Amsterdam, Barcelona, London, Singapore, and New York, utilizing AI and a global network of spotters to identify consumer trends and business opportunities worldwide. With over 100,000 professionals subscribing to TrendWatching's free Daily Insights and numerous leading brands relying on their trend intelligence platform, Reinier's impact spans across 180+ countries. He is a sought-after speaker, having presented on trends and innovation in over 20 nations. Reinier's expertise extends from his strategic roles at agency.com in New York and London to his educational background with a master's degree in economics from the University of Amsterdam and a Business Policy degree from New York University. Based in Amsterdam, he enjoys travel, urban photography, and developing purpose-driven AI projects.

Reinier Evers
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Location

Amsterdam, North Holland, Netherlands