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Reinier Evers

Founder, TrendWatching

Reinier Evers is the founder of TrendWatching, a renowned trend firm, as well as the creator of Business of Purpose and Springwise. He co-founded Urbanbite, which was Europe's first online food delivery portal, later acquired by lastminute.com in 2002. At TrendWatching, Reinier leads teams in Berlin, Amsterdam, Barcelona, London, Singapore, and New York, utilizing AI and a global network of spotters to identify consumer trends and business opportunities worldwide. With over 100,000 professionals subscribing to TrendWatching's free Daily Insights and numerous leading brands relying on their trend intelligence platform, Reinier's impact spans across 180+ countries. He is a sought-after speaker, having presented on trends and innovation in over 20 nations. Reinier's expertise extends from his strategic roles at agency.com in New York and London to his educational background with a master's degree in economics from the University of Amsterdam and a Business Policy degree from New York University. Based in Amsterdam, he enjoys travel, urban photography, and developing purpose-driven AI projects.

Highlights

Aug 29 · linkedin

Can't help feeling 1994-style glee and anticipation, flirting with endless opportunities while acutely aware of possible redundancy 😉

Via Superhuman AI:

Details about OpenAI’s “Strawberry” – a rumored model that could take AI reasoning to the next level – have finally been revealed.

Here they are: Sources told The Information OpenAI might integrate Strawberry into ChatGPT, instead of releasing it as a standalone model It’s reportedly so powerful that a team showed it off to American national security officials this summer It would be able to perform high-level math and logic problems — even those it was never trained on, although it’d take longer to generate results It could be released as soon as this fall, with a new model code-named Orion coming at a later date

Aug 19 · linkedin

This one will be fun (and yes, insightful and actionable etc 😉) - let AI run with your favourite consumer trends and then churn out new business concepts, products, services and campaigns for you ✨

TrendBaby, TrendWatching’s new AI-powered ideation tool (currently in beta) already lets you do that, grassroots—style, and there’s much more to come 🙌

Basically, think product and brand innovation evolving into an autonomous, continuous, pro-active process. Run by agents, tested in world-building environments and with synthetic users, instant roll-out business and marketing plans, if not instant creation/production (from bot coders to new-style robotics) 👀

So sign up now for the free TrendWatching webinar on 12 September, and soak up where all of this is going and how you can benefit. If that is not worth 30 mins of your time, we don’t know what is 😉

#trendwatching #trendbaby #trendwebinar #aixtrenddriveninnovation #innovation #ai

Reinier Evers
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Location

Amsterdam, North Holland, Netherlands