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Remko Adriaans
Global Revenue & Margin Growth Management Associate Director | Strategic Leader in CPG Industry | Expert in Pricing, Promotion, and Trade Terms Optimization
Remko Adriaans is a seasoned professional with over 18 years of experience at Coca-Cola Europacific Partners, specializing in Revenue & Margin Growth Management, commercial strategy, and stakeholder management.
As the Global Revenue & Margin Growth Management Associate Director, Remko leads a team focused on optimizing pricing, promotion, and trade terms by offering strategic guidance and data-driven insights.
Throughout his career, Remko has built a reputation for delivering impactful commercial initiatives, developing robust pricing and promotion strategies, fostering strong stakeholder relationships, and driving sustainable revenue growth.
With a background in Strategic Management, Commercial Economics, and Marketing, Remko has the academic foundation to support his practical expertise in the field.
Having held various leadership positions at Coca-Cola Europacific Partners, including European Associate Director and Senior Manager roles, Remko has shown his ability to lead cross-functional teams effectively and translate complex data into actionable business strategies.
Remko's analytical mindset, strategic thinking, and hands-on experience make him a valuable asset in driving alignment and execution at the market level.
With a comprehensive educational background ranging from Master's in Strategic Management to Bachelor's in Commercial Economics, Remko has a well-rounded foundation for his professional accomplishments.
Remko Adriaans has deep expertise in Revenue Growth, Margin Management, Commercial Strategy, Stakeholder Engagement, Pricing Optimization, Promotions, Trade Terms, Data Analysis, Strategic Planning, Relationship Building, Team Leadership, and Sustainable Revenue Growth.
His professional journey spans from National Account Management to Marketing & Procurement Internship, showcasing his diverse skill set and adaptability in various roles within the beverage industry.
Highlights
Alle Chaudfontaine PET-flessen bestaan vanaf nu uit 100% gerecycled plastic en daar zijn we trots op! Chaudfontaine is als marktleider binnen out-of-home en met brede verkrijgbaarheid in retail het eerste merk dat op deze grote schaal nu verkrijgbaar is in 100% gerecyclede flessen. Hiermee besparen we per jaar 1,3 miljoen kilo nieuw plastic.
We doen er alles aan om te zorgen dat dit jaar al onze PET-flessen - over ons hele portfolio - voor 50% uit gerecycled plastic bestaan. De Coca-Cola PET-fles bestaat nu al voor 50% uit gerecycled plastic. Daarnaast zetten we stappen om, naast onze flessen, ook onze secundaire verpakkingen te verduurzamen. Vanaf week 25 stromen de nieuwe wikkelverpakkingen van Coca-Cola in – deze zijn vanaf nu gemaakt van 100% gerecycled plastic. We gebruiken hier dus geen nieuw plastic meer voor. #ThisisForward
