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Renata Del Priore Bokel
CEO at WMcCann
Renata Del Priore Bokel is a prominent figure in the advertising and marketing industry, currently serving as the CEO of WMcCann.12 Her career has been marked by significant leadership roles and a strong focus on strategic planning.
Professional Experience
Renata has held various positions within WMcCann, showcasing her growth and expertise in the company:
- CEO: Her current role, which she assumed after a series of promotions within the organization.24
- Chief Operating Officer (COO): She was promoted to this position on April 1, 2022.4
- Chief Strategy Officer (CSO): Prior to becoming CEO, Renata served as the CSO, where she utilized data in innovative ways to drive strategic decisions.3
Education and Expertise
Renata's educational background includes studies at COPPEAD UFRJ, which has likely contributed to her strategic approach in the advertising world.1 Her expertise lies in:
- Strategic planning
- Data-driven decision making
- Leadership in advertising and marketing
Industry Recognition
Renata's influence in the industry is evident through her participation in high-profile events and roles:
- She has been a judge for the Effie Awards Brasil, a prestigious advertising effectiveness competition.3
- Renata is recognized as a speaker at industry events, such as those organized by MMA Global.5
Professional Network
On LinkedIn, Renata Del Priore Bokel maintains a strong professional presence:
- Her LinkedIn profile can be found under the username "renatabokel".1
- She has over 500 connections on the platform, indicating a robust professional network.1
Renata Del Priore Bokel's career trajectory at WMcCann, from strategic roles to the top executive position, demonstrates her comprehensive understanding of the advertising industry and her ability to lead one of the significant players in the field.
Highlights
A WMcCann dá início a terceira edição do GOMA, um programa de mentoria voltado para pessoas negras da agência.
O projeto, idealizado por META e EmpregueAfro, terá sessões de desenvolvimento tanto para os mentorados quanto para os mentores, conectando profissionais negros que desejam impulsionar suas carreiras com colaboradores que já ocupam cargos de liderança. Nesta edição do GOMA 3.0, temos 42 participantes (21 duplas), o maior número registrado desde 2021, na primeira edição.
Parabéns a todos os mentorados:
Anne Murici 🏳️🌈 Cauane Sander Débora Fernanda D. Felipe Lima Fernando Dias Akin Meira 🏳️⚧️ Júlia Maria Oliveira Joyce Franca Larissa Braga Laiza Lino de Jesus Larissa Nunes Liliane Reis de Santana Luiz Carvalho Luciana Serra Maisa Oliveira Gabriel Mariana Alves Oliveira Patrícia Nascimento Priscila Pereira Rafaela Brito Samanta Melo 🏳️🌈 Thamar Damas Soares
E aos mentores que decidiram fazer parte dessa jornada extremamente importante (marcações nos comentários).
Obrigada sempre pela parceria, Patrícia Santos! Estamos animados para os próximos 8 meses!
Tive a oportunidade de conversar com a Fast Company sobre a importância da temática ESG na publicidade e como ela tem crescido no Cannes Lions International Festival of Creativity. Acredito muito no nosso papel como agência na construção de uma sociedade mais justa e sustentável. Procuramos ter práticas sustentáveis no nosso dia a dia e influenciar positivamente nossos clientes, sempre com a devida cautela para garantir que este discurso seja legitimo.
Obrigada, Marcelo Lobianco, peço espaço!
