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Renee Balliet

Senior Manager, Shopper Insights, Convenience Channel at The Hershey Company

Renee Balliet is an accomplished professional with a diverse background in shopper insights, consumer research, marketing, and sales.

She holds an MBA from the Fox School of Business at Temple University and a B.S. in Marketing from Penn State University, demonstrating a strong academic foundation.

Currently, Renee serves as the Senior Manager Shopper Insights for the Convenience Channel at The Hershey Company, showcasing her expertise in understanding consumer behavior within the retail landscape.

Her previous roles at The Hershey Company include Senior Manager Shopper Insights for Walmart and Club, Research Manager for Global Innovation, Associate Research Manager for Consumer Insights in Sweets and Refreshment, as well as an Analyst in Shopper Insights, all of which underline her commitment to driving strategic business decisions through data-driven insights.

Prior to her tenure at The Hershey Company, Renee gained valuable experience in marketing research and sales, having worked as a Marketing Research Assistant, Sales Consultant, and Marketing Representative at various organizations.

With a proven track record of leveraging market research to inform branding strategies and enhance customer experiences, Renee Balliet is a seasoned professional poised to make significant contributions in the fields of consumer insights and marketing.

Her extensive experience in shopper insights, consumer behavior analysis, and retail strategy positions her as a valuable asset to any organization seeking to understand and cater effectively to the needs of their target audience.

Renee Balliet
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Location

Hershey, Pennsylvania, United States