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Renier Fee, MBA
VP, Marketing & Communications for hire
Renier Fee is an experienced marketing executive with a diverse background spanning over 15 years in various consumer categories.1 He holds an MBA from Fordham University and has established himself as a versatile professional in the fields of marketing, digital strategy, branding, communications, and public relations.2
Career Highlights
Renier has worked with several prominent brands throughout his career:
- Playboy: He held a leadership role at this iconic brand.1
- Guitar Center: Another well-known company where Renier contributed his expertise.1
- CULTA: A cannabis brand that benefited from his marketing acumen.13
His experience extends beyond these consumer brands to include technology companies such as RSA Security, Fortinet, and SumTotal Systems.1
Areas of Expertise
Renier's skill set is comprehensive and includes:
- E-Commerce
- In-store retail marketing
- Sales enablement
- Partnership marketing
- Go-to-market strategy
- Multi-channel media planning
- Customer retention
- CRM
He has demonstrated proficiency in both B2C and B2B sectors.1
Marketing Techniques
Renier is well-versed in cutting-edge marketing techniques, including:
- SMS/MMS text messaging
- Promotional emails
- SEO and SEM
- Social media marketing
- Web analytics
He also has experience in packaging, photography, and merchandising.1
Current Status
As of the latest information available, Renier Fee is self-employed and open to work opportunities.24 He is based in Satellite Beach, Florida, and describes himself as a Digital Marketing Strategist.4
Industry Recognition
Renier has been invited to speak at industry events, such as eTail Palm Springs, where he was recognized as an omni-channel executive leader with 20 years of marketing experience.6 He has also been featured in podcasts discussing topics like cannabis industry marketing, branding, and leadership.5
Renier Fee's extensive experience and diverse skill set make him a valuable asset in the field of digital marketing and brand strategy, particularly for companies looking to navigate market changes and technological advancements.
Highlights
I'm #hiring #freelance WordPress web designers & developers. Know someone? Tag'em below👇 or repost 🙏
😇 Laugh now, 👿 cry later...
Customer reviews are no joke. If your marketing team doesn’t have a business and product review strategy in place, these stats will make you weep.
COMPETITIVE ADVANTAGE: Trustpilot found 89% of consumers check online reviews as part of their online buying journey. Not having reviews is a painfully easy way to lose customers in the marketing funnel.
SEARCH ENGINE OPTIMIZATION: Business reviews help improve your organic ranking on #SERP pages. Per BrightLocal 🇺🇦, Google reviews make up 12% of local #SEO ranking factors. That’s one #algorithm mystery solved!
CLICK RATES: Reviews are not only competitive differentiators, but also traffic drivers. A CXL study revealed that star ratings in search engine results improve click-through rates by as much as 35%.
CONVERSION RATES: Bazaarvoice research showed that when consumers engaged with reviews, there was a 144% lift in conversion rate. That statistic is too big to ignore for such a cost-effective tool like reviews.
MEASUREMENT: Reviews are a best practice but you’ll need to measure your performance to allocate greater resources to your brand reputation initiatives. Review platforms like Yext have conversion tracking to capture metrics like orders.
Is your business bedeviled by negative or lack of reviews? DM me for a consultation.
*Credit to my former Music & Arts colleague and #SEM guru Chris Hoerauf (Hair-off) for sharing this YouVersion #meme.
