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Renzo Sorrentino

Consulente e Coach d'impresa

Professional Background

Renzo Sorrentino is a distinguished Business Consultant and an accomplished executive with over 18 years of experience in the cosmetics industry and family business management. His extensive career showcases his expertise in Business Strategy and Business Planning, particularly in relation to product development and business operations within the cosmetics sector.

As an Independent Beauty Consultant and Shareholder at GS Converting, Renzo applies his wealth of knowledge to guide clients in creating innovative beauty products that cater to evolving market demands. His prior role as CEO and President of Admiranda Srl marks a significant milestone in his career. Under his leadership, Admiranda became a formidable name in the licensing sector, collaborating with renowned brands such as Disney, Warner Bros, Marvel, DC Comics, and Sanrio. Renzo was pivotal in steering the development and sales of cosmetic products across major distribution channels in Italy and abroad, ensuring that offerings reached retailers like Esselunga, Carrefour, Auchan, Acqua & Sapone, Aldi, Casino, and Intermarché.

Prior to his success with Admiranda, Renzo significantly impacted the industry while serving as Project & People Manager at FranSper Srl and Converting Wet Wipes Srl. In these roles, he focused on contract manufacturing for private labels and branding, demonstrating exceptional capability in supporting internationally recognized groups including Sutter, Unilever, P&G, Mirato, Revlon, Paglieri, H&M, and Kelemata. His contributions ensured the successful development of various consumer products in the cosmetics sector, including those linked to household names like Pampers and Malizia.

Before diving into the cosmetics industry, Renzo garnered valuable leadership experience in the Fitness and Sport sectors. He took on key roles in prominent VirginActive locations in Italy and worked with ACCADUEO Club for over seven years. More recently, he has utilized his expertise as a freelance consultant in managing product portfolio development and advising on sponsorship contracts in the health and fitness domain.

Education and Achievements

Renzo's educational journey is marked by a commitment to continuous learning and professional growth. He specializes in Project Management, Sales Management, and Leadership, with additional training in the Business Model Canvas and Business Model You, facilitating strategic planning that aligns with modern business needs. His proficiency in PNL and Project & People Management underscores his capability not only to manage projects but also to lead diverse teams towards common objectives.

Renzo aims to expand and leverage family businesses in his community and beyond, showcasing his dedication to supporting local economies and fostering entrepreneurial growth. His involvement in established organizations like PMI-NIC and SDA Bocconi attests to his commitment to high standards in business practices and leadership.

Notable Skills and Specialties

With a diverse range of specialties, Renzo brings a unique blend of skills to every project he undertakes. His professionalism is complemented by a strong background in negotiating, driven by his participation in various training programs and workshops around negotiation tactics. Notably, his growth-oriented approach helps businesses recognize and implement actionable strategies that promote success and sustainability in the competitive landscape.

In addition to his remarkable contributions in business consulting, Renzo nurtures a passion for mentoring others in various capacities and serves as a consultant and coach for several enterprises under his brand. His ability to inspire and drive change solidifies his reputation as an influential figure in both the beauty and health sectors.

Achievements

Related Questions

How did Renzo Sorrentino transition from the fitness industry to a successful career in business consulting within cosmetics?
In what ways has Renzo Sorrentino contributed to the growth and success of family-owned businesses?
What strategies does Renzo Sorrentino implement in his business consulting to assist brands in excelling in the competitive cosmetics market?
How has Renzo Sorrentino leveraged his leadership experience in key VirginActive locations throughout his career?
What specific international collaborations did Renzo Sorrentino lead while at Admiranda Srl, and how did they impact the company's success?
Renzo Sorrentino
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Location

Greater Milan Metropolitan Area