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Reuben Carranza

Current CEO at multiple companies, with a strong leadership background in the beauty industry

Reuben Carranza is a seasoned executive with a wealth of experience in general management, P&L, start-up and scale-up ventures, strategy and planning, operations, sales, marketing focusing on brand and trade, organizational development, and acquisition and integration. His expertise spans across various industries including luxury, consumer products, specialty beauty, and professional hair care. Reuben pursued his BS in Marketing from the University of Arizona, laying the foundation for his successful career.

Highlights

Aug 16 · linkedin

Thank you James Manso and Jenny B. Fine for including amika in the 2024 WWD Power Brands. We're humbled to be in such great company in the Establishment Category. "Driven by its cult favorite Perk Up Dry Shampoo, Amika is a powder keg in the prestige hair care market. The 14-year-old stock keeping unit is the number-one dry shampoo in prestige hair in the U.S. helping to make Amika one of the fastest share gainers in the category and the sixth-largest brand overall. It's also increasing its presence in the professional market, adding hundreds of points of sale this year in the salon world. No wonder searches are up 40 percent, according to Spate. But, Amika is much more than a one-hit wonder. Its Soul Food mask is a Sephora bestseller, while the entire range took home CEW's excellence in sustainability award for 2023."

Aug 9 · linkedin

We're Great Place to Work - Certified! For Amika and Eva NYC - this is our THIRD consecutive year! Joining us this year is Ethique Beauty!

Join our teams - we're a great place to work! Bansk Beauty portfolio companies #amika #evanyc #ethique

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Reuben Carranza
Reuben Carranza, photo 1
Reuben Carranza, photo 2
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Experience

CEO at amika, Eva NYC, and Ethique
CEO at Kate Somerville Skincare, LLC (July 2019 - July 2022); President at Olaplex LLC (June 2018 - July 2019); NA Region CEO at Procter & Gamble (July 2006 - January 2014)

Location

Brooklyn, New York, United States