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Reza Zafari
Managing Director, Private Wealth Advisor
Reza Zafari is a prominent figure in the world of private wealth management, currently serving as a Managing Director and Private Wealth Advisor at Merrill Private Wealth Management.12 With a career spanning several decades, Zafari has established himself as a respected professional in the financial services industry.
Career and Expertise
Zafari began his career in private investment services in 1984, focusing on equity portfolio management, private equity, and diversification strategies.45 His extensive experience has made him a valuable asset to high-net-worth clients, including entrepreneurs, Fortune 500 executives, media personalities, and owners of private corporations.2
Professional Achievements
As part of the Jones Zafari Group at Merrill Private Wealth Management, Reza Zafari has received numerous accolades and recognition:
- Consistently ranked among Forbes' "Best-in-State Wealth Advisors" from 2018 to 2024, often securing the #2 position in Los Angeles for Private Wealth2
- Member of the team ranked #1 on Barron's "America's Top 50 Private Wealth Management Teams" in 20202
- Part of the team recognized on Forbes' "Best-In-State Wealth Management Teams" in California-Los Angeles in 20232
- Included in Forbes' "America's Top Wealth Management Teams Private Wealth" list in 202226
Client Base and Assets Under Management
The Jones Zafari Group, of which Zafari is a key member, caters to ultra-affluent individuals, families, corporations, endowments, and foundations.1 As of June 30, 2024, the group managed $50.96 billion in assets.2 Their clients typically have a net worth of around $75 million, with account sizes averaging $50 million.1
Professional Approach
Zafari and his team take a comprehensive approach to wealth management, offering services that go beyond investment decisions. They provide strategies for growing, sustaining, and transferring wealth, with a focus on creating long-term impact for their clients and their families.2
Personal Background
Reza Zafari is Iranian-born but has built his career and reputation in the United States.3 His multicultural background likely contributes to his ability to work with a diverse client base and understand various perspectives on wealth management.
In summary, Reza Zafari is a highly accomplished private wealth advisor with decades of experience, numerous industry accolades, and a proven track record of managing significant wealth for ultra-high-net-worth clients.

