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Rhonda Contreras

Chief Collaboration Officer/Principal at The Richards Group

Rhonda Contreras is the Chief Collaboration Officer and Principal at TRG (formerly The Richards Group), a prominent advertising agency based in Dallas, Texas.12 She has been with the company for 18 years, joining in 2006 to work on The Home Depot account.4 In her role as Chief Collaboration Officer, Contreras is responsible for amplifying best practices and removing barriers to collaboration across the agency.1

Contreras is part of TRG's Leadership Team and has played a significant role in refounding the agency under its new name.1 Her focus is on advertising effectiveness, emphasizing the concept that "memories move markets".1 She believes that creating lasting memories in consumers' minds is crucial for moving markets and helping clients' brands be remembered.1

Throughout her career at TRG, Contreras has led agency efforts for various notable clients, including Chuck E. Cheese's, Summer's Eve, ULTA Beauty, and Zale's.4 She is also involved in the agency's pricing strategies and has been instrumental in implementing the SCOPE Better platform, which has centralized TRG's scoping system and improved consistency in scoping, pricing, and staffing projects.1

Contreras holds a degree from Indiana University's Kelley School of Business.3 Her LinkedIn username is rhondacontreras, where she describes advertising effectiveness as a "team sport".3

Highlights

Sep 19 · scopebetter.com
In conversation with TRG's Chief Collaboration Officer: Rhonda ...
In conversation with TRG's Chief Collaboration Officer: Rhonda ...
Dec 13 · choctawnation.com
Partnerships and People - Choctaw Nation of Oklahoma
Partnerships and People - Choctaw Nation of Oklahoma
Sep 22 · musebyclios.com
2 Minutes With … Rhonda Contreras of The Richards Group
2 Minutes With … Rhonda Contreras of The Richards Group

Related Questions

What are some of the biggest challenges Rhonda has faced in her role as Chief Collaboration Officer?
How has Rhonda's approach to collaboration evolved over the years at TRG?
What specific projects has Rhonda led at TRG that have had the most impact?
How does Rhonda integrate AI into her collaboration strategies?
What makes TRG's approach to advertising effectiveness unique?
Rhonda Contreras
Rhonda Contreras, photo 1
Rhonda Contreras, photo 2
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Location

Dallas-Fort Worth Metroplex