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Ric Porteus
FOUNDER - CVO | ONE TRIBE | Decarbonising B2C | Purpose Led | CDR
Ric Porteus is the CEO and Founder of One Tribe, a Climate Action Platform that enables businesses to measure, reduce, and offset their greenhouse gas emissions.14 He is a seasoned marketing professional known for his dynamic leadership and creative approach to the global climate action movement.3
Ric's career has been defined by leadership roles in marketing, go-to-market strategy, and driving positive environmental impact. He founded One Tribe in February 2019, which helps e-commerce businesses meet their sustainability objectives by improving their carbon footprint and protecting trees.42
Prior to One Tribe, Ric held several notable positions:
- Co-Founder of DANCE FOR ONE METER, a non-profit initiative to combat rainforest deforestation through the music industry (2018-2020).4
- CMO at Cuipo, working on blockchain-based environmental conservation projects (2017-2019).4
- Director at bleep.me, a discovery network for artists and creatives (2017-2018).4
- Global Online Director and CMO at Pacha Group, overseeing product development and digital strategy (2010-2017).4
Ric is also an experienced speaker who shares insights on sustainability and marketing, inspiring businesses to take better approaches to climate action.3 Under his leadership, One Tribe was certified as a B Corporation in January 2021, joining a global community of businesses that balance purpose and profit.12
Highlights
🌍 CARBON ROUND UP -- What's in store this week?
🌿 BEST IN BUSINESS 🌿
-- Uber has released a new ‘Emissions Savings’ feature to show riders the amount of carbon emission they saved with Green rides https://lnkd.in/eiSMbs3f
-- Waitrose has been ranked as one of the UK’s ‘Most Sustainable Brands’ https://lnkd.in/eR4QB6Qz.
-- Save the Children launches Nature-based Solutions Hub to help combat climate crisis for children https://lnkd.in/egsChac8
💨 CARBON FOCUS 💨
-- Carbon prices in Canada are set to increase by 23% this April https://lnkd.in/e-CcPbnD
-- Investment giant BlackRock released a new report outlining key developments expected to impact low-carbon transition-related investment opportunities and risks in 2024 https://lnkd.in/e4jRy_jn
--- Google becomes the first to join the Department of Energy's (DOE) carbon removal challenge with $35M Pledge https://lnkd.in/echEFdpf
🌳CLIMATE 🌳
-- New York gets it's own "Tiny Forest" come April 2024: https://lnkd.in/ezGzp2Gd
-- An African tree planting project 7x the size of Manhattan is transforming degraded lands https://lnkd.in/eJUJQvn8.
-- The Tien Hai reserve in Vietnam has been saved from development - a huge win for nature across the country! https://lnkd.in/ets6VwT2.
#carbon #climateaction #offsetting #business
🌍 CARBON ROUND-UP TIME! -- What's in store for the #VCM and #Climate this week? Read below:
🌿 BEST IN BUSINESS 🌿
-- Innocent drinks pledges £1m for regenerative farming projects https://lnkd.in/dvGWByrB.
-- Lloyds Bank has invested £250,000 into nature restoration projects to boost UK ecosystems https://lnkd.in/dkKuQtRi
-- Lidl has teamed up with the artist Smug, to recreate Botticelli’s Birth of Venus painting using recycled bottle caps from its return scheme pilot https://lnkd.in/d9hqR6cU.
💨 CARBON FOCUS 💨
-- Forbes release an article exlaining how the carbon markets work and why carbon credits are essential for biodiversity https://lnkd.in/dpNvbuxD
-- Indigo Ag set record with their third carbon crop, sequestering over 163K Tons of CO2 https://lnkd.in/dFwAugFj
-- Switzerland & Ghana approve transfer of Article 6 credits https://lnkd.in/dHhBpRYj
🌳CLIMATE 🌳
-- The EU Parliament has voted in favour of criminalising the most severe instances of environmental damage https://lnkd.in/de-EH6p2.
-- SBTi imtroduced their climate glossary, demystify the language around science-based targets and corporate sustainable practices https://lnkd.in/dK8hfuyh
#carbon #carbonmarkets
