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Ricardo Leite
General Manager / BU Director / New Business Director / Digital
Ricardo Moreira Leite is a seasoned communication and business administrator with a strong focus on the digital landscape, boasting over fifteen years of experience in various digital areas.
His expertise spans project management in crucial domains such as digital marketing, mobile technologies, social media, internet services, e-health solutions, VAS (Value-Added Services), and innovation.
Ricardo excels in customer journey analysis, leveraging digital innovations to enhance user experiences. He has a proven track record of providing technology solutions to diverse industries including Media, Marketing, Telecom, Consumer, and eHealth sectors.
With a background in strategic planning, competition analysis, and a keen eye for business innovations, Ricardo has initiated and steered numerous successful projects in digital and innovative environments.
His proficiency extends to negotiating with technology suppliers for solutions like e-Commerce platforms, Selfcare systems, Apps, and Social Media platforms, with a strategic focus on Social Media, Digital, and eHealth realms at Vivo.
Noteworthy accomplishments in Ricardo's career include pioneering the establishment of a new digital marketing sector at Vivo and spearheading the development and launch of various groundbreaking projects and products in online channels.
He possesses a strong acumen for utilizing digital marketing metrics tools for data-driven decision-making and performance evaluation.
Apart from his technical skills, Ricardo demonstrates the ability to collaborate with professionals from diverse cultural backgrounds, having managed teams from Europe, America, and Latin America.
Ricardo Moreira Leite holds a spectrum of specialties such as Internet technologies, Social Media management, Digital Marketing strategies, Digital Communication, Web 2.0, Public Relations, Journalism, PR, Innovation, Mobile technologies, SMS services, APP development, eHealth solutions, business development, and VAS.
His educational background includes certifications in leadership development from Endeavor, Innovation & Design Thinking from ESPM Escola Superior de Propaganda e Marketing, an MBA in Business Administration and Management from FGV - Fundação Getulio Vargas, and a journalism degree from Faculdades Metropolitanas Unidas.
Throughout his career, Ricardo has held significant roles in reputable organizations such as UOL - Universo Online where he served as Director of Business Unit for UOL Host / UOL Meu Negócio, General Manager of Innovation and Digital Products B2B/B2C, and Senior Manager for Innovation, New Business, and New Products.
He has also contributed at Telefónica as the Global Growth Marketing Manager for LATAM and as the Innovation, Product, and New Business Development Manager for LATAM. Ricardo's professional journey also includes positions like Digital Marketing Coordinator at Telefônica Brasil, Digital Media Strategist at Máquina Comunicação Corporativa Integrada, and Backoffice at Vivo.
