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Rich Kagan
President of Last Minute Media Deals
Professional Background
Rich Kagan is a highly accomplished media executive with an extensive career spanning over three decades in the advertising and radio industries. His professional journey began as an Account Executive at Greater Media, where he honed his sales skills and developed a passion for media and advertising. Rich further advanced his career by taking on significant roles such as Vice President of Sales for CBS Radio in Los Angeles, where he distinguished himself as the highest-paid commission salesperson within the entire CBS company. His impressive tenure at CBS Radio set the stage for his subsequent innovative ventures.
After his impactful role at CBS, Rich Kagan became the President and Founder of the Howard Stern Ad Network, demonstrating his entrepreneurial spirit and market insight. This position allowed him to collaborate with top-tier brands, enhancing his reputation as a trusted figure in the media landscape. His journey into entrepreneurship continued as he founded Wingman Media, where he served as Chief Creative Officer. Under his leadership, Wingman Media flourished, providing unique advertising solutions and innovative media strategies that resonated with clients. In 2016, Rich made the strategic decision to sell Wingman Media, yet instead of retiring, he chose to dedicate his expertise towards helping advertisers maximize their media investments.
Currently, Rich serves as the President of Last Minute Media Deals, where he specializes in delivering solutions that ensure advertisers never pay too much for media. With his thorough understanding of the market, Rich has designed a proven business model that helps agencies and advertisers buy primetime media at a fraction of the cost, making him an invaluable resource in the field.
Education and Achievements
Rich Kagan's educational journey began with a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from San Diego State University. His academic foundation laid the groundwork for his impressive career in media and advertising management. Rich’s commitment to education and continuous learning is reflected in his successful professional trajectory.
His numerous accomplishments have established him as a standout figure within the industry. Among his accolades is a remarkable reputation for transparency and exemplary client support, with 11 years of unwavering dedication to providing high-quality service. Rich’s success is also underscored by a strong work ethic that embodies honesty, integrity, and a client-centric approach to business.
Notable Contributions
Rich is proud to be a member of the Board of the Ad Relief Fund, an organization dedicated to aiding industry professionals during challenging times. His commitment extends beyond business, as he actively contributes to the community by promoting the welfare and support of colleagues in the industry.
Client Services
Through his company, Rich offers a variety of services targeting specific groups, including owners and senior executives at media ad agencies, agencies with over 50 employees and annual billings surpassing $50 million, and Chief Marketing Officers of nationally advertising brands. His services include access to last-minute unsold white label media at highly competitive discounts, a curated list of vetted media outlets, and remarkably quick turnaround times ranging from 1-2 days. Additionally, he provides no-obligation custom remnant media test proposals to showcase real rates and CPMs for potential clients.
Testimonials and Client Success
Rich often receives accolades for his commitment to excellence; clients describe him as “Crazy brilliant” and a “masterful media and creative mind.” These testimonials underline his dedication towards achieving the goals and successes of his clients and employees. The trust and satisfaction expressed by his clients are a testimony to Rich’s effective strategies and client-focused approach to media buying and optimization.
Rich Kagan continues to forge a path of innovation and excellence in the advertising sector. Whether clients need assistance with media buying, tracking, optimization, or production services, Rich stands ready to deliver with the assurance of experience, dedication, and a proven track record. With a rich history of collaboration with major players in the radio industry, including Entercom, iHeart, Westwood One, and Sirius/XM, he maintains a dominant position as the go-to source for everything related to radio advertising.
Through his various initiatives and unparalleled commitment to client service, Rich Kagan is uniquely positioned to guide advertisers through the complexities of media buying while ensuring they receive exceptional value for their investment. If you are looking to leverage remnant radio and harness the benefits of rich media campaigns without overpaying, you can reach Rich directly at 310-420-0490 or via email at [email protected].
