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Rich Wang

Director of Analytics & Fan Engagement at Minnesota Vikings

Rich Wang is an experienced professional in sports analytics and fan engagement. He served as the Director of Analytics & Fan Engagement for the Minnesota Vikings from May 2014 to April 2021.1 During his tenure, Wang pioneered digital ticketing and fan engagement solutions, resulting in a 400% revenue increase and high season ticket renewal rates.1

Wang's achievements at the Vikings include:

  1. Developing a first-in-class mobile app for fans, featuring the first rewards program, wayfinding with beacon technology, in-seat food and beverage program, and personalized content.1
  2. Leading the transition to mobile ticketing in 2017, which ranked #1 in the NFL.1
  3. Implementing data-driven strategies that increased email open rates by 20-30% and grew the CRM database from 10,000 to over 1 million records.2

Prior to joining the Vikings, Wang worked for organizations such as Madison Square Garden Entertainment Corp., Legends Hospitality, and the San Francisco 49ers.1 He has over 15 years of experience across various sports leagues, including the NFL, NBA, and NHL.1

Currently, Rich Wang serves as the Vice President of Business Strategy and Analytics at SoFi Stadium and Hollywood Park since April 2021.1 In this role, he oversees data and analytics efforts across the 300-acre mixed-use development, including SoFi Stadium and the 6,000-seat YouTube Theater.1

Highlights

Apr 25 · linkedin

As a trustee, I'm donating 2 tickets to Science Museum of Minnesota 's Science Celebration. It’s more important than ever to #trustscience. This after-hours, adults-only evening will include delicious food, craft cocktails, a silent auction featuring unique local items and experiences, behind-the-scenes looks at our collections. Can't make it? You can still support science by checking out some of the fantastic items up for grabs in our silent auction. Check them out here: https://lnkd.in/dNijSVeg

Please drop me a note if you're interested. Event info: https://lnkd.in/dkktB_w4

Sep 7 · linkedin

It takes a committed group to pull of a special partnership(too many to tag here).

SoFi Stadium and Hollywood Park and Uber is bringing mobile ordering to Inglewood. This partnership allows fans to skip the line at concession stands.

Related Questions

What are some specific examples of how Rich Wang's analytics have improved fan engagement at the Minnesota Vikings?
How did Rich Wang's work at the Minnesota Vikings impact ticket sales and revenue?
What technologies did Rich Wang implement to consolidate fan data for the Vikings?
How did Rich Wang's role at the Minnesota Vikings differ from his role at SoFi Stadium and Hollywood Park?
What challenges did Rich Wang face when integrating fan data at the Minnesota Vikings?
Rich Wang
Rich Wang, photo 1
Rich Wang, photo 2
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Location

Greater Minneapolis-St. Paul Area