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Rich Waterworth

General Manager, UK & EU at TikTok

Rich Waterworth is a seasoned media and technology executive who served as the General Manager for TikTok in the UK and Europe from 2019 to 2024.24 He was responsible for overseeing TikTok's operations and growth in the region during a period of significant expansion for the platform.3

Before joining TikTok, Waterworth had an extensive career in the tech and media industries:

  1. He spent nearly a decade at YouTube, leading marketing efforts across the EMEA region.12
  2. Prior to YouTube, he held senior marketing roles at ITV, where he launched the on-demand service ITV Player.2
  3. He also worked on the launch of the connected TV platform YouView.2

During his tenure at TikTok, Waterworth played a crucial role in:

  • Growing TikTok's European user base to over 150 million monthly active users.3
  • Expanding TikTok's European workforce to over 5,000 employees across 10 countries.3
  • Implementing data governance strategies and working towards compliance with European regulations.3

After leaving TikTok in 2024, Waterworth enrolled at the Oxford Internet Institute to study AI and tech issues.2 He also serves as a Trustee of the Teenage Cancer Trust.5

Highlights

Richard Waterworth: TikTok Insights | Speakers for Schools
Jun 18 · boardwave.org
Rich Waterworth - Boardwave
Rich Waterworth - Boardwave
May 22 · deadline.com
Marlène Masure Replaces Rich Waterworth as TikTok's EMEA ...
Jul 13 · bloomberg.com
TikTok GM for Europe Operations on Small Business Impact
Feb 21 · channelx.world
TikTok growth and investment in Europe - ChannelX
Rich Waterworth - Teenage Cancer Trust
Rich Waterworth: TikTok & Creativity - Speakers for Schools
Dec 13 · newsrootiktok.com
TikTok Appoints Richard Waterworth as First UK General Manager
Dec 13 · campaignlive.co.uk
TikTok taps marketer Richard Waterworth to run UK operations
TikTok taps marketer Richard Waterworth to run UK operations

Related Questions

What are some of the key achievements of Richard Waterworth at TikTok?
How did Richard Waterworth's role at YouTube prepare him for his position at TikTok?
What are the main challenges Richard Waterworth has faced in his role at TikTok?
How has TikTok's growth in the UK and EU been under Richard Waterworth's leadership?
What initiatives has Richard Waterworth implemented to enhance TikTok's local product experience in the UK?
Rich Waterworth
Rich Waterworth, photo 1
Rich Waterworth, photo 2
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Location

United Kingdom