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Rich Zeldes

Media Strategist - Emerging Brand Advisor - Business Development Professional

Professional Background

Rich Zeldes is a prominent figure in the media landscape, recognized for his extensive expertise and innovative approach to media strategy, planning, and buying. His career spans over 25 years, during which he has made significant contributions across a variety of sectors, including digital and traditional media. In the Fall of 2019, he launched Zeldes Media Advisors, a consultancy dedicated to providing executive-level media strategy and insights tailored to the specific needs of emerging brands within the health, beauty, cannabis, food, and fashion industries.

Zeldes Media Advisors operates on the principle of delivering strategic thinking and value to brand founders and leadership teams. His deep understanding of both the media and ad-tech landscapes allows him to stay ahead of industry trends, ensuring that his clients receive optimal ROI and groundbreaking strategies. Rich's clients benefit from his comprehensive knowledge and commitment to helping emerging brands thrive in competitive markets.

Throughout his career, Rich Zeldes has held several influential positions, each contributing to his vast knowledge of the media industry. Before establishing his consultancy, he served as the Executive Vice President-Managing Director of Global Business Development at Stella Rising, a role that showcased his leadership abilities and strategic acumen.

Additionally, he has a rich history with prestigious organizations, including serving as Publisher and Associate Publisher at Condé Nast, a testament to his proficiency in the publishing sector. He also held key positions as the Director of National Internet Advertising at eMachines Internet Group and National Advertising Director at Meredith Corporation. His role as the New York Regional Sales Manager at TV Guide Magazine for News Corporation further underscores his extensive experience and industry connections.

Education and Achievements

Rich Zeldes earned his Bachelor of Science degree in Communications and Advertising from Syracuse University, where he laid the foundation for his successful career in media. This educational background, coupled with years of hands-on experience, has equipped him with a unique skill set that he leverages to assist his clients effectively.

His strategic approach and ability to blend traditional advertising methods with cutting-edge digital strategies have made him a sought-after advisor in the industry. Rich's continual study of the evolving media landscape, particularly in understanding ad technology, positions him as a reliable partner for brands looking to optimize their advertising efforts.

Notable Achievements

  • Founder and CEO of Zeldes Media Advisors, Inc.: Established a successful consultancy that focuses on emerging brands, providing tailored media strategies and insights.
  • Executive Vice President at Stella Rising: Played a crucial role in global business development, enhancing the firm’s positioning in the media landscape.
  • Publisher/Associate Publisher at Condé Nast: Demonstrated expertise in high-level publishing, working with some of the world's most recognized media brands to shape their advertising strategies.
  • Director of National Internet Advertising at eMachines Internet Group: Leveraged the rise of digital media to implement effective internet advertising solutions.
  • National Advertising Director at Meredith Corporation: Managed large-scale advertising initiatives, offering significant insights into effective media buying.
  • New York Regional Sales Manager at TV Guide Magazine: Developed sales strategies and built relationships in the competitive magazine market, amplifying the brand’s reach and influence.

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How did Rich Zeldes's background at Syracuse University prepare him for a successful career in media?
What unique strategies does Rich Zeldes employ at Zeldes Media Advisors to assist emerging brands?
In what ways has Rich Zeldes adapted to the changing media and ad-tech landscape throughout his career?
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Rich Zeldes
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Location

Westport, Connecticut, United States