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Richard Beh

Vice President Commercial, ASIA at Minor Hotels

Richard Beh is the Vice President Commercial for Asia at Minor Hotels, a position he assumed in August 2024. In this role, he is responsible for leading the regional strategy across various commercial functions, including sales, marketing, e-commerce, revenue management, and distribution for all Minor Hotels brands in Asia, such as Anantara, Avani, Oaks, Tivoli, NH, and NH Collection. He is based at the company's headquarters in Bangkok, Thailand.123

Before joining Minor Hotels, Beh held the position of Global Vice President for Hotel Chains at Trip.com, where he focused on developing global partnerships and business strategies within the travel service industry. His extensive background includes significant roles at Marriott International and Shangri-La Group, where he contributed to sales and marketing strategies and revenue generation initiatives.134

Richard Beh is a Malaysian national fluent in five languages. He holds a bachelor's degree in marketing from Sunway University and a master's degree in business administration from HELP University, both located in Malaysia.13

Related Questions

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Richard Beh
Richard Beh, photo 1
Richard Beh, photo 2
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Location

Changning District, Shanghai, China