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Richard Betanzos

Senior Director, Digital Acquisition at Future Electronics

Richard Betanzos is a highly skilled professional with expertise in e-commerce operations, online performance marketing, and various digital marketing channels.

With a strong background in strategic planning, needs analysis, and P&L management, Richard excels in driving business growth through proactive leadership and effective decision-making.

In the field of e-commerce, Richard's capabilities span from operations and analytics to merchandising strategy and customer journey mapping, showcasing a comprehensive understanding of the digital retail landscape.

As a marketing specialist, Richard is experienced in channel strategy, content and promotional strategy, and performance forecasting, with a keen eye for aligning e-tail and retail initiatives.

Throughout his career, Richard has held key positions such as Senior Director of Digital Acquisition at Future Electronics, Director of Marketing & Ecommerce at shopCBD.com, and Director of eCommerce & Omnichannel at Bentley Leathers Inc., among others, demonstrating his versatility and leadership in the digital realm.

Richard's diverse professional background includes roles in SEM/CSE management, media integration, and even sound design, showcasing a unique skill set that blends creativity with technical expertise.

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Location

Montreal, Quebec, Canada