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Richard Elias

Senior Vice President, Brand Health Tracking & Media Development at Ipsos

Richard Elias is a senior executive at Ipsos, a global market research and consulting firm. He currently holds the position of Senior Vice President, Brand Health Tracking & Media Development.23

Professional Background

Richard Elias leads a diverse, multicultural team of advertising and brand research professionals at Ipsos Connect, US West.2 His role involves overseeing brand health tracking and media development initiatives for the company.

Career at Ipsos

Elias has been with Ipsos for several years, progressing through various roles:

  • He previously served as VP Client Service, US West for Ipsos.1
  • Currently, he holds the position of Senior Vice President, Brand Health Tracking and Media Development.45

Location

Based on available information, Richard Elias appears to be located in the San Francisco Bay Area. He has been associated with Ipsos offices in:

  • San Francisco, California6
  • Burnaby, British Columbia, Canada45

LinkedIn Presence

Richard Elias maintains a professional profile on LinkedIn with the username richard-elias-7894604.23 He occasionally shares insights and thoughts related to his work in market research and brand development on the platform.

Richard Elias's career at Ipsos demonstrates his expertise in market research, brand health tracking, and media development, positioning him as a senior leader in the field of consumer insights and brand strategy.

Highlights

Jul 31 · linkedin

Since early in my career, I've wondered what "brand trust" really means to people when answering surveys. So many surveys measuring "is a brand I trust" without exploring what "trust" really means... well thankfully someone with ESOMAR did some RoR on the subject!

One graph to sum it up below, and the source: https://lnkd.in/gga_uSbA

Jun 14 · linkedin

By all accounts, last month's digital detox for outdoor retailer L.L. Bean was a success. A partnership with social fitness app Strava helped the brand get more people outdoors and reconnecting with nature. Ironically, the initiative also drummed up an increase in social media engagement. It's a good example of integrating social Context that pays off!

Discover Ipsos’ new vision to build successful brands shaping Expectations, integrating Context, and acting with Empathy 👉 https://lnkd.in/gm_A3SMq

#BrandStrategy #SocialMedia #OffTheGrid #Context #Empathy #Brand

Related Questions

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Richard Elias
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Location

Burnaby, British Columbia, Canada