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Richard Laermer

CEO of RLM PR (No Change Here!)

Richard Laermer is the CEO and Founder of RLM Public Relations, a firm he established in March 1991. Based in New York City, Laermer has been instrumental in shaping the company's approach to public relations, which he describes as a proactive and comprehensive program aimed at driving demand and sales for clients' products and services. His methodology, termed Full Frontal PR, emphasizes responsiveness, trend-following, and strategic media engagement.14

Laermer is also an accomplished author, having written several books including Full Frontal PR and Punk Marketing. He has contributed to the public relations field through various media appearances and speaking engagements, showcasing his expertise in trend-spotting and marketing strategies.35 His firm has worked with notable clients such as Fujifilm and Barnes & Noble, demonstrating its capability in managing high-profile public relations campaigns.45

In addition to his professional roles, Laermer is recognized for his engaging personality, often describing himself as a media/image trainer and a source of support for clients.12 His extensive experience in the industry spans over three decades, making him a well-respected figure in the public relations landscape.

Highlights

Nov 16 · adweek.com
RLM CEO's Two Twitter Shadows - Adweek

Related Questions

What are some of Richard Laermer's most notable achievements at RLM Public Relations?
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What is the "Full Frontal PR" methodology that Richard Laermer advocates for?
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What are the main themes in Richard Laermer's book "Punk Marketing"?
Richard Laermer
Richard Laermer, photo 1
Richard Laermer, photo 2
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Experience

CEO & Founder at RLM Public Relations since March 1991
Author, Speaker, Media Junkie at RLM Public Relations since January 1991

Location

New York, New York, United States