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Richard Robbins

Founder and CEO at Upper West Strategies

Professional Background

Richard Robbins is a distinguished entrepreneur dedicated to generating economic opportunities through his innovative firm, Upper West Strategies (UWS). As the founder and CEO of UWS, Robbins has positioned the company at the convergence of government, education, technology, and mission-driven organizations to forge impactful partnerships that drive growth and development. His dedication to creating transformative change is exemplified through the development of high-impact programs, including the LifeSci NYC Internship Program, which has become a cornerstone for the New York City Economic Development Corporation (NYCEDC).

UWS is known for its strategic program development and execution, collaborating with a host of respected institutions such as the National Society of Black Engineers, New York City’s Department of Education, and various leading corporations. Robbins's profound understanding of the complexities within public affairs ensures that UWS is not only effective in strategy but also innovative in its approaches.

Before establishing UWS, Robbins spent nearly a decade at AT&T, where he held multiple influential positions, including Director of Social Innovation. In this role, he demonstrated his expertise in social media strategy and consumer marketing, significantly boosting the company's influence and outreach. One of his notable achievements was spearheading AT&T’s groundbreaking partnership with Rock the Vote, a campaign that successfully engaged over 250,000 young Americans through innovative text messaging campaigns. Furthermore, he was a key player in AT&T’s responsible driving initiative, creating a pledge against texting while driving that has gained traction among more than 40 million individuals.

Robbins's career trajectory showcases his innate ability to merge technology with strategic thinking. His past experience managing the American Express Gold Card Events program at Festival Marketing highlights his capacity to adapt to changing media landscapes, dramatically increasing the program’s impact through pioneering online strategies. With deep connections to senior leaders across sectors, including start-ups, nonprofits, and advocacy groups, Robbins is well-equipped to leverage these relationships to drive meaningful outcomes and initiatives in the tech startup community within New York City.

Education and Achievements

Richard Robbins possesses a robust academic background, culminating in an MBA from the prestigious Columbia Business School. This degree has equipped him with the strategic, analytical, and creative skills necessary to navigate and thrive in complex organizational landscapes. Prior to his graduate studies, Robbins obtained his BA from Tufts University, providing him with foundational knowledge that supports his vast professional endeavors. His education began at Wayne Hills High School, where he laid the groundwork for his future achievements.

In addition to his successful career in the corporate sector, Robbins actively contributes to his community as a member of the Manhattan Community Board 7. His engagement at the community level underscores his commitment to making a positive impact beyond business, offering his expertise to facilitate community development and engagement.

Achievements

  • Founder and CEO of Upper West Strategies, a consulting firm that focuses on economic opportunity through collaboration among government, education, and industry.
  • Developed and managed the LifeSci NYC Internship program for the New York City Economic Development Corporation.
  • Played a critical role in developing AT&T's social media strategy and implemented groundbreaking youth engagement campaigns with Rock the Vote.
  • Established AT&T’s pledge on texting while driving, significantly impacting public awareness and safety with over 40 million signatories.
  • Ran the American Express Gold Card Events program, utilizing innovative online marketing techniques to enhance program impact.
  • Actively serves on the Manhattan Community Board 7, leveraging his expertise to foster community and economic development initiatives.

Robbins continues to live in the Upper West Side, NYC, with his wife and two daughters, embodying a family-oriented lifestyle that aligns with his professional ethos of creating opportunities and driving positive change in the communities he is part of.

Related Questions

How did Richard Robbins develop his expertise in social innovation and economic opportunity?
What are some specific examples of the significant impact UWS has had in the New York City community?
In what ways did Richard’s experiences at AT&T shape his approach to leadership and strategy at Upper West Strategies?
How has the LifeSci NYC Internship program influenced young professionals’ career paths in the biotech sector?
What strategies does Richard Robbins employ to maintain and enhance his connections with leaders across various sectors?
Richard Robbins
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Location

New York, New York, United States

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