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Richard Spaans
Head of Communications & Public Affairs at Huawei Netherlands
Richard Spaans is the Head of Communications & Public Affairs at Huawei Technologies in the Netherlands. He has been with the company for over twelve years, having joined after a career in public relations and corporate communications within the energy sector. Spaans studied business economics at Erasmus University, specializing in marketing, and began his career in a PR agency before moving to Oxxio, an energy market player, where he managed various communication facets including media relations and reputation management.12
In his current role at Huawei, Spaans focuses on the company's strategic communications and public affairs initiatives, particularly in relation to Huawei's contributions to the energy transition and its technological advancements. He has been vocal about Huawei's commitment to research and development, highlighting that the company invests a significant portion of its revenue into R&D to maintain its competitive edge in the tech industry.13 His insights often address the intersection of geopolitics and technology, emphasizing Huawei's leadership in 5G technology and its implications for global standards.34
Spaans is also known for participating in discussions about Huawei's role in the energy transition, where he outlines how the company is adapting its product portfolio to include solutions like batteries and charging stations as part of its Digital Power initiative.1 His experiences reflect a blend of cultural understanding and strategic communication that positions Huawei effectively within the complex landscape of global technology competition.34
Highlights
Together with the Netherlands China Business Council we organized an event on the possibilities of innovation and research cooperation between China and the Netherlands. After some very insightful presentations from Jan Holthuis, the academic world by Lynda Hardman and a government perspective by Marc Moquette, we had a lively panel discussion where Gert-Jan van Eck and Peter Gill joined the speakers. During some delicious Chinese food the conclusion was clear: under the right conditions, there is still enough space for such cooperation. Jochum Haakma Floriske Deutman, 薄芙蓉 Boudewijn Poldermans 包德文 John Lin (林镇宇) Susanna Tang 邓家欢
Vandaag heb ik samen met mijn collega Baruch Lancée een sollicitatietraining gegeven aan leerlingen van de Johan de Witt Scholengroep in Den Haag. JINC organiseerde deze training om derde- en vierdejaars vmbo-leerlingen de kunst van het solliciteren te leren. We hebben het gehad over het belang van o.a. een goede begroeting, oogcontact maken en duidelijk spreken. En daarna vooral veel geoefend zodat de leerlingen hopelijk een stapje kunnen zetten op weg naar een bijbaan of stageplek.
