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Rick Olson
Building seamless customer experiences - Innovation - Strategic Projects - Experiential Retail
Professional Background
Rick Olson is a highly resourceful business leader recognized for his exceptional ability to drive businesses through crisis situations and navigate chaos to deliver favorable results. With a robust career spanning several leadership positions, Rick has consistently challenged the status quo, expertly resolving complex business issues while driving significant process improvements across various sectors. His keen insight into identifying emerging trends allows him to craft ROI-focused strategies that enhance brand awareness, particularly within challenging retail environments.
Before taking on his current role as the Head of Industry Strategy for Retail, Hospitality & Tourism at Genesys, Rick honed his expertise at Target, where he held multiple high-impact positions. His role as Director of Supply Chain & Automation - Store of the Future involved steering innovative supply chain strategies aimed at revolutionizing retail operations. Additionally, his extensive background in merchandise planning operations has made him skilled in successfully managing high-stakes initiatives in response to special events and crisis situations.
Education and Achievements
Rick holds a Bachelor of Science in Business with a concentration in Marketing from the University of Wisconsin-Stout, combined with a Master of Science in Internet Marketing and New Media. This strong educational foundation has equipped him with the necessary skills to excel in various facets of business, particularly in retail operations and strategic marketing.
His professional journey is marked by notable achievements, including the development of a comprehensive business continuation plan for a major $50 billion company, successfully managing an impressive $15 billion in inventory. Rick's approach to leveraging his expertise across diverse areas—such as store management, corporate merchandising, inventory control, during experiential marketing, and supply chain processes—has been instrumental in reaching broad organizational objectives.
Key Skills and Specialties
Rick is not only a strategic thinker but also possesses remarkable skills in staff leadership, customer focus, merchandising strategy, program management, and people development. He has built a reputation for engaging stakeholders effectively and developing strategic plans aimed at fostering revenue growth and enhancing brand profitability.
His specialties further extend into optimizing retail operations, positioning him as a key player in driving profitability growth and reinforcing operational excellence in retail environments. Through his ability to connect staff with shared business goals, Rick has fueled the success of major strategic initiatives aimed at margin growth and overall improvement in profitability.
Achievements
- Developed a robust business continuation plan for a $50 billion company, successfully managing $15 billion in inventory.
- Leveraged diverse expertise across several domains including store management, corporate merchandising, and inventory control to meet organizational goals.
- Pioneered strategic initiatives that focused on brand profitability growth and margin expansion, resulting in significant positive financial impact on businesses.
- Successfully led targeted responses to critical situations, showcasing adeptness in crisis management and event planning within promotional contexts.
