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Ricki Askin

Commercial Music & Creative Licensing at TikTok

Ricki Askin is a global music executive currently serving as the Global Head of Music Brand Partnerships at TikTok.1 She has a strong background in music supervision and licensing, and is known for her expertise in brand partnerships within the music industry.1

Career at TikTok

Askin has been with TikTok for over two years, joining the company in 2021.4 In her role, she oversees music solutions for TikTok's global sales organization as part of the Commercial Music & Creative Licensing team.3 Her responsibilities include developing and implementing strategies for integrating music into brand partnerships on the platform.

Professional Background

Before joining TikTok, Askin had a diverse career in the music industry:

  • She previously worked at VICE and MTV, gaining experience in various aspects of the music business.4
  • Askin also had a stint at Billboard, further broadening her industry knowledge.4

Education and Early Career

Ricki Askin is an alumna of Muhlenberg College, graduating in 2004.2 After graduation, she embarked on a career journey focused on music supervision and licensing, which eventually led her to her current position at TikTok.2

Industry Recognition

Askin's expertise in the field has been recognized by her peers. She has served as a jury member for the Clio Awards, a prestigious event in the creative industry5, demonstrating her influence and respected status in the music and advertising sectors.

Ricki Askin's role at TikTok involves bridging the gap between music, brands, and the platform's innovative short-form video format, making her a key figure in the evolving landscape of digital music promotion and brand partnerships.

Highlights

Nov 7 · youtube.com
How to Navigate Music on TikTok with Ricki Askin & Bryan Cosgrove
How to Navigate Music on TikTok with Ricki Askin & Bryan Cosgrove
Feb 16 · muhlenberg.edu
2023: Q&A: Ricki Askin '04, Senior Manager of Commercial Music ...
2023: Q&A: Ricki Askin '04, Senior Manager of Commercial Music ...

Related Questions

What are some of Ricki Askin's notable achievements at TikTok?
How did Ricki Askin transition from VICE, MTV, and Billboard to TikTok?
What are the key responsibilities of Ricki Askin's role at TikTok?
How has Ricki Askin's career evolved in the music licensing industry?
What partnerships has Ricki Askin led at TikTok?
Ricki Askin
Ricki Askin, photo 1
Ricki Askin, photo 2
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Experience

Commercial Music & Creative Licensing at TikTok (June 2021 - Present)
Music Consultant, Owner at Don't Lose That Number LLC (January 2021 - Present); Vice President, Rights + Partnerships at MRC MEDIA, LLC (November 2019 - January 2021); Vice President, Music Services & Licensing at VICE Media (October 2016 - November 2019); Head of Music Licensing & Archival at VICE Media (August 2014 - October 2016); Music Supervisor at VICE Media (May 2011 - August 2014); Music Supervisor at MTV (May 2010 - May 2011); Communications Coordinator at AOL (August 2007 - April 2008); Exec Assistant at MTV (April 2005 - 2007)

Education

BA in Communication and English from Muhlenberg College; The Rivers School; Sharon High School

Location

Brooklyn, New York, United States