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Gaewalin Ricklefs

Sr. Manager, Sensory Product Research & Consumer Insights at Altria | PHD | MBA Candidate

Gaewalin Ricklefs is a Senior Manager of Sensory Product Research & Consumer Insights for Non-Nicotine Innovation at Altria.7 She holds multiple advanced degrees, including a BS, MS, MBA, and PhD.3 Ricklefs is based in Durham and has over 500 connections on LinkedIn.1

In her role at Altria, Ricklefs is involved in research related to non-nicotine products, which aligns with Altria's recent interest in exploring opportunities beyond traditional tobacco, including cannabis and caffeine pouches.24 She has presented relevant studies, such as one on the impact of SARS-CoV-2 on taste and smell5, demonstrating her expertise in sensory research.

Ricklefs' work at Altria is part of the company's broader strategy to diversify its product offerings and move towards smoke-free alternatives.6 Her position in non-nicotine innovation reflects Altria's commitment to exploring new growth areas beyond traditional tobacco products.24

Highlights

Altria CPO on Driving Customer-Centric Transformations
Cannabis, Caffeine Pouches Possible - Tobacco Reporter
Marlboro maker Altria considers cannabis as it ignites growth in ...

Related Questions

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Gaewalin Ricklefs
Gaewalin Ricklefs, photo 1
Gaewalin Ricklefs, photo 2
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Location

Durham, North Carolina, United States