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Gaewalin Ricklefs

Sr. Manager, Sensory Product Research & Consumer Insights at Altria | PHD | MBA Candidate

Gaewalin Ricklefs is a Senior Manager of Sensory Product Research & Consumer Insights for Non-Nicotine Innovation at Altria.7 She holds multiple advanced degrees, including a BS, MS, MBA, and PhD.3 Ricklefs is based in Durham and has over 500 connections on LinkedIn.1

In her role at Altria, Ricklefs is involved in research related to non-nicotine products, which aligns with Altria's recent interest in exploring opportunities beyond traditional tobacco, including cannabis and caffeine pouches.24 She has presented relevant studies, such as one on the impact of SARS-CoV-2 on taste and smell5, demonstrating her expertise in sensory research.

Ricklefs' work at Altria is part of the company's broader strategy to diversify its product offerings and move towards smoke-free alternatives.6 Her position in non-nicotine innovation reflects Altria's commitment to exploring new growth areas beyond traditional tobacco products.24

Highlights

Aug 24 · linkedin

One of my life goals and a new chapter in learning will begin very soon 🌟

I am so grateful and thrilled to be starting MBA at the prestigious UNC Kenan-Flagler Business School which is one of the top MBA programs in the US very soon!! And beyond excited and humbled to receive the Forte Fellowship along with it.

Can't wait to learn from my Tar Heel peers, professors and alumni, and embark this important journey of my life. It is never too late to chase your dreams, even if they were set aside so many many years ago with your life's detours.

I am so thrilled; I am so pumped; and I am so ready. Let's do it!!

#4thdegree

May 21 · linkedin

I am beyond excited to announce that I’m starting a new position as Senior Manager, Sensory Product Research & Consumer Insights, Non-Nicotine Innovation at Altria!

This is a wonderful time to join Altria to be part of an inspiring and futuristic “Moving beyond Smoking” vision, and work with a brilliant and energetic team on non-tobacco product categories to responsibly lead the transition of adult smokers to a smoke-free future.

I much appreciate my network during my transitioning. It has been great to re-connect with friends and colleagues all around the world. Looking forward to joining Altria workforce and being part of something amazing!

Related Questions

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Gaewalin Ricklefs
Gaewalin Ricklefs, photo 1
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Location

Durham, North Carolina, United States