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Ricky Medina

Senior Vice President, Head of Consumer Products Licensing at OneTeam Partners

Ricky Medina is the Senior Vice President and Head of Consumer Products Licensing at OneTeam Partners, a position he has held since May 2023.2 In this role, he oversees the trading card, apparel, and hardlines licensed product categories across OneTeam's roster of Players Association partners.2

Medina has a long history in sports business and licensing:

  1. He joined OneTeam Partners in January 2020 as Vice President of Business Development & Licensing.2
  2. Prior to OneTeam, he worked at the NFL Players Association (NFLPA) for over 12 years in various roles, including Senior Manager of Licensing & Business Development.2
  3. He co-founded and served on the executive board of OneTeam Collective, the NFLPA's athlete-driven business accelerator, from December 2016 to January 2020.2
  4. Medina also worked for the Washington Nationals from 2011 to 2013, where he implemented the first-ever digital ticketing system in North American professional sports.2

In his current role at OneTeam Partners, Medina works across a roster of Player Association partners to develop new licensing deals in key categories, manage relationships with licensees, and oversee marketing and retail strategy to maximize licensed product sales.1

Medina holds a B.A. in International Business and Management from Dickinson College and an MBA from The Johns Hopkins University - Carey Business School.2

Highlights

Aug 22 · linkedin

The latest License Global cover story just dropped and it wonderfully articulates the tremendous growth - and corresponding opportunity - that we're seeing take hold across the market for officially licensed women's sports merchandise.

💹 Sports Innovation Lab recently pegged the market at $4B+ annually.

🏀 ⚽ WNBA, NWSL, and USWNT athlete-licensed merchandise is generating high double-digit % YOY growth.

🚀 The number of new, high quality, licensees coming on board to create best-in-class products and deliver upon fan demand is soaring.

Huge gratitude and thanks to:

⭐ License Global/Ian Hart, the leading publication for brand licensing, for shining a spotlight on this burgeoning opportunity.

⭐ The supremely talented people at OneTeam Partners and across our amazing Players Association partners, who work tirelessly behind the scenes to make much of what's contained in this article come to life (too many to list, but you all know who you are!).

⭐ Esther Wallace, Maggie Hirshouer, Jason Howarth, and Andrea Hopelain for participating in interviews for the article and for setting the bar high for other licensees in this space!

The most exciting part of all? This market is still just getting going!

cc: WNBPA (Women’s National Basketball Players Association), U.S. Women's National Team Players Association, National Women's Soccer League Players Association (NWSLPA)

https://lnkd.in/ejvuxTJW

May 30 · linkedin

🏅 The market for officially licensed women’s sports merchandise (e.g., jerseys, trading cards, video games, etc.) is on the verge of hyper growth.

💹 A soon-to-be billion dollar / year segment of the broader sports & licensing industries, respectively, hiding in plain sight.

👇 Tap in below for an excellent op-ed from our CEO, Sean C. Sansiveri, discussing the state of the market for officially licensed women’s sports merchandise, what still needs to happen to fully unlock the opportunity, and why the influence (and IP) of athletes will lead the way.

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Ricky Medina
Ricky Medina, photo 1
Ricky Medina, photo 2
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Location

Washington DC-Baltimore Area