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Rik van Casteren

Global Subsidiary Director at Keune Haircosmetics

Rik van Casteren is the Global Subsidiary Director at Keune Haircosmetics, a certified B Corporation known for its commitment to sustainability and social responsibility. Based in Amsterdam, he has over 500 connections on LinkedIn and has held significant leadership roles within the company, including General Manager and Managing Director at various subsidiaries.345

Background and Experience

  • Education: Rik holds a Bachelor's degree in Public Relations and Event Management, along with additional studies in Marketing and an intensive French language course in Nice, France.3
  • Professional Journey: Prior to his current role, he was involved in strategic management positions that contributed to the growth and international reach of Keune Haircosmetics. His leadership has been instrumental in enhancing the company's global presence and operational efficiency.

Keune Haircosmetics

Keune Haircosmetics, founded in 1922, is a family-owned brand that operates in over 80 countries. The company is dedicated to producing high-quality professional haircare products exclusively for salon use. In August 2023, Keune achieved B Corp certification, demonstrating its commitment to high standards of social and environmental performance.12

Contributions to Sustainability

Under Rik's leadership, Keune has implemented various sustainability initiatives, including transitioning to a fully electric fleet by 2025 and utilizing solar energy at its headquarters. The company also emphasizes ethical sourcing and aims for all packaging to be recyclable or reusable by 2030.2

Rik van Casteren's role as Global Subsidiary Director positions him at the forefront of Keune's efforts to foster a positive impact on both the beauty industry and the environment.

Highlights

THE FUTURE IS... Ambassador Event - Estetica Magazine

Related Questions

What are Rik van Casteren's main responsibilities at Keune Haircosmetics?
How has Rik van Casteren contributed to Keune's B Corp certification?
What is Rik van Casteren's background before joining Keune Haircosmetics?
How does Rik van Casteren support Keune's sustainability initiatives?
What are some notable achievements of Rik van Casteren in his career?
Rik van Casteren
Rik van Casteren, photo 1
Rik van Casteren, photo 2
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Location

The Randstad, Netherlands