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Riley Timmins

Director of Marketing @ Cacheflow

Riley Timmins is the Director of Marketing at Cacheflow, a Palo Alto-based startup that offers a deal-closing platform unifying CPQ, renewal management, and billing.1 Here's a brief overview of Riley's professional background and achievements:

Professional Experience

Riley joined Cacheflow as Growth Marketing Lead in November 20223 and has since been promoted to Director of Marketing.4 In this role, he has been instrumental in driving the company's marketing efforts and improving their advertising performance.

Achievements at Cacheflow

Under Riley's leadership, Cacheflow has seen significant improvements in their marketing strategies:

  • Improved LinkedIn Ads attribution by 30% using Factors.ai1
  • Generated $65,000 in pipeline using their own product5
  • Implemented successful SEO strategies, resulting in $100,000 in pipeline within 6 months7
  • Leveraged community marketing through partners like RevOpsCoop to expand their reach6

Marketing Approach

Riley has demonstrated a data-driven approach to marketing, focusing on:

  1. Improving lead source attribution
  2. Enhancing LinkedIn ad performance and audience targeting
  3. Optimizing conversion rates
  4. Implementing effective outbound campaigns
  5. Utilizing SEO strategies for pipeline growth

Background

Prior to joining Cacheflow, Riley worked as a Growth Marketing Consultant.4 He received his education from Dalhousie University.2

Riley Timmins is known for being a creative problem solver with proven experience in leading growth marketing for tech companies.2 His work at Cacheflow has shown his ability to leverage various marketing tools and strategies to drive significant results in terms of pipeline growth and improved ad performance.

Highlights

Aug 29 · linkedin

Zapier has been my go-to for years for optimizing the inbound lead flow.

Everything from automated email follow-ups to pre-qualifying inbound leads.

It helps us get more out of each lead and stay efficient as a small startup go-to-market team.

As someone who can't code, it's extremely helpful to have no-code options that allow me to launch and test things on my own.

And that's why I'm excited to share that Cacheflow is now available on Zapier.

The partnership unlocks hundreds of new workflow possibilities, using SaaS revenue and subscription events as triggers and actions.

Things like.. 🔔 Alerting AE's in Slack when their proposals are being viewed 🛠 Auto-provisioning new accounts after payment is received 📝 Setting tasks for CS onboarding plans based on the SKUs sold

Discover tons of other time-saving use-cases now possible with Zapier and Cacheflow!

Aug 16 · linkedin

As a growth marketer who has worked mostly for sales-led companies, I've always wanted to try a self-service motion.

It's obvious that you need great salespeople to close bigger deals.

But I also saw lots of one-call closes for smaller deal sizes and market segments.

Wouldn't it be cool if your marketing did such a good job, that people would spend $5k, even $10k annually on your software - and you didn't even have to talk with them? 😊

Turns out it required account provisioning, auto-billing, payment gateways, usage-based monitoring, and subscription management tools. 🔒

Way too much money and dev hours required for something I wanted to "test."

But in 2024, you're no longer limited to a single go-to-market motion. 👨‍🚀

And that's why we're launching Self-serve quoting and billing this week at Cacheflow! 🛒

Get the rundown from Christian Sibley on how Cacheflow customer Descope uses self-service to win tons of new deals, and expand them later with a sales motion. [ 🔗 link in comments]

Related Questions

What are some of Riley Timmins' key achievements at Cacheflow?
How did Riley Timmins transition from Growth Marketing Consultant to Director of Marketing at Cacheflow?
What strategies did Riley Timmins implement to improve LinkedIn ad performance at Cacheflow?
Can you share more about Riley Timmins' experience with Factors.ai at Cacheflow?
What challenges did Riley Timmins face in his previous roles, and how did he overcome them?
Riley Timmins
Riley Timmins, photo 1
Riley Timmins, photo 2
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Location

Toronto, Ontario, Canada