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Rima Desai

Design Researcher & Strategist - Strategist at Hyperakt

Rima Desai is a Strategist at Hyperakt, a design agency known for its impactful work in social change and branding. In her role, she focuses on understanding human behavior and the motivations behind people's decisions, which allows her to craft effective strategies for various projects. Desai is described as a passionate "people-person" who enjoys learning about what makes individuals tick, contributing to Hyperakt's mission of creating meaningful design solutions.4

Desai has been involved in notable projects, including the "Students Not Products" campaign for Human Rights Watch, which aimed to highlight the dangers of data harvesting in educational contexts.12 Her background also includes experience in design research and user experience, having worked with organizations such as JPMorgan Chase & Co. and previously at Meta.35

She holds a degree from Tufts University and is recognized for her commitment to creating products and experiences that resonate with users on a deeper level.5

Highlights

Jun 20 · hyperakt.com
HRW: Students Not Products - Hyperakt
Feb 20 · anthemawards.com
StudentsNotProducts - A Human Rights Watch Campaign

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Location

New York City Metropolitan Area