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Rishad Tobaccowala

Rishad Tobaccowala is an author, speaker, teacher, and advisor with four decades of experience in helping people, organizations, and teams reinvent themselves.12 He hosts the "What Next?" podcast, where he speaks with leaders across various fields about cultural, social, and business transformations.1

Tobaccowala has a distinguished career in marketing and business strategy:

  1. He spent nearly 40 years at Publicis Groupe, where he served as Global Chief Strategist and Growth Officer.14
  2. He was Chairman of Digitas and Razorfish, two major marketing transformation agencies.1
  3. He pioneered digital marketing, helping create one of the first interactive groups and digital agencies 25 years ago.2

Tobaccowala is also an accomplished author:

  1. His best-selling book "Restoring the Soul of Business: Staying Human in the Age of Data" was published by HarperCollins.1
  2. His upcoming book "Re-Thinking Work" is set to be published by HarperCollins in February 2025.13

He has received numerous accolades:

  1. Named one of the top business leaders by BusinessWeek for pioneering innovation.12
  2. Dubbed one of five "Marketing Innovators" by TIME magazine.12
  3. Inducted into the Ad Age Interactive Hall of Fame.12

Tobaccowala's weekly thought-letter, "The Future Does Not Fit in the Containers of the Past," is read by over 30,000 leaders globally.13 He is also the chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.12

Highlights

Mar 22 · twitter

The 4 Ps of Spicy Thinking

Perspectives Provocations Points of View Plans of Action

The full post here:

https://t.co/bGz3x2ivOK https://t.co/OHQ80iqlMy

The 4 Ps of Spicy Thinking

Perspectives
Provocations
Points of View
Plans of Action

The full post
Mar 21 · twitter

“In 1997, the web had no business model, and no one knew why a server would talk to a stranger. Open protocols and a clever hack called advertising figured it out, and civilization went digital. In 2026, that hack is dying. Open protocols and a 28-year-old status code are about to replace it.”

Worth a read

https://t.co/ajtFqYTNou

Jun 24 · Business Insider
The FTC is putting unusual political restrictions on the merger of 2 ad giants. Here are the winners and losers.
Bio - Rishad Tobaccowala
Bio - Rishad Tobaccowala
Rishad Tobaccowala - SXSW 2025 Schedule
Jan 1 · aaf.org
Rishad Tobaccowala | AAF - American Advertising Federation
Rishad Tobaccowala
Rishad Tobaccowala
Rishad Tobaccowala - UChicago | Graham School
Rishad Tobaccowala - UChicago | Graham School
May 9 · youtube.com
Unlocking The Turd On The Table And Rethinking Work With Rishad ...
Unlocking The Turd On The Table And Rethinking Work With Rishad ...
Aug 17 · PR Web
Rishad Tobaccowala Announced as Opening Keynote Speaker for ... - PR Web
Rishad Tobaccowala Announced as Opening Keynote Speaker for ... - PR Web
What Next? - by Rishad Tobaccowala

Related Questions

What are some key takeaways from Rishad Tobaccowala's podcast "What Next?"?
How does Rishad Tobaccowala's approach to business transformation differ from traditional methods?
What inspired Rishad Tobaccowala to write "Restoring the Soul of Business"?
Can you provide examples of the cultural, social, and business changes Rishad Tobaccowala discusses in his podcast?
What are the main themes covered in Rishad Tobaccowala's upcoming book "Rethinking Work"?
Rishad Tobaccowala
Rishad Tobaccowala, photo 1
Rishad Tobaccowala, photo 2
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Location

Greater Chicago Area