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Rishad Tobaccowala
Rishad Tobaccowala is an author, speaker, teacher, and advisor with four decades of experience in helping people, organizations, and teams reinvent themselves.12 He hosts the "What Next?" podcast, where he speaks with leaders across various fields about cultural, social, and business transformations.1
Tobaccowala has a distinguished career in marketing and business strategy:
- He spent nearly 40 years at Publicis Groupe, where he served as Global Chief Strategist and Growth Officer.14
- He was Chairman of Digitas and Razorfish, two major marketing transformation agencies.1
- He pioneered digital marketing, helping create one of the first interactive groups and digital agencies 25 years ago.2
Tobaccowala is also an accomplished author:
- His best-selling book "Restoring the Soul of Business: Staying Human in the Age of Data" was published by HarperCollins.1
- His upcoming book "Re-Thinking Work" is set to be published by HarperCollins in February 2025.13
He has received numerous accolades:
- Named one of the top business leaders by BusinessWeek for pioneering innovation.12
- Dubbed one of five "Marketing Innovators" by TIME magazine.12
- Inducted into the Ad Age Interactive Hall of Fame.12
Tobaccowala's weekly thought-letter, "The Future Does Not Fit in the Containers of the Past," is read by over 30,000 leaders globally.13 He is also the chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.12
Highlights
The 4 Ps of Spicy Thinking
Perspectives Provocations Points of View Plans of Action
The full post here:
https://t.co/bGz3x2ivOK https://t.co/OHQ80iqlMy

“In 1997, the web had no business model, and no one knew why a server would talk to a stranger. Open protocols and a clever hack called advertising figured it out, and civilization went digital. In 2026, that hack is dying. Open protocols and a 28-year-old status code are about to replace it.”
Worth a read





