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Rissa Reddan

CMO - Storyteller - "This Is Digital" Podcast Host - Board Member - Connector

Professional Background

Rissa Reddan is an accomplished professional with extensive experience in marketing, strategy, and entrepreneurship. Currently serving as the Partner and Chief Marketing Officer at West Monroe, Rissa utilizes her unique blend of creativity and data-driven decision-making to deliver impactful marketing strategies. Her career reflects an impressive trajectory within the marketing domain, particularly in leadership roles within high-profile organizations, including Equifax, where she was formerly the Senior Vice President of Marketing for the Commercial business.

At Equifax, Rissa was deeply committed to empowering small businesses by facilitating their access to essential capital, underpinning her belief that the vitality of the small business sector is crucial for the overall health of the U.S. economy. Following her role as SVP, she transitioned to Demand Generation Leader for the US Information Solutions business, where she continued to drive innovative marketing initiatives that resonate with clients and stakeholders alike.

With a penchant for creativity, Rissa has consistently excelled in positions that require starting from scratch and designing strategies from a unique perspective. Her interviews often highlight her comfort with pioneering new approaches, emphasizing her ability to thrive in roles that demand raw creativity paired with analytical foresight. This creative-engineering balance is derived from her upbringing—shaped by a passionate artist mother and a data-oriented father equipped with a PhD in inorganic chemistry.

Education and Achievements

Rissa's education includes a robust portfolio of esteemed institutions. She holds an MBA in Strategy, Marketing, and Entrepreneurship from The University of Chicago's Booth School of Business, a foundational BA in International Studies from Miami University, as well as a Graduate Certificate with Honors in European Union Economic Policy from Sciences Po. Additionally, she further distinguished herself by attending the Women's Director Development Program at Kellogg Executive Education, which reflects her commitment to cultivating leadership qualities among women in business.

Her career is marked by various significant roles and contributions. Notably, as an adjunct professor at Miami University, Rissa played a pivotal role in shaping the next generation of marketers, sharing her vast knowledge and insights in both theoretical and practical realms. She has also participated actively on boards, including HelloHealth, LLC and keepwith, where she contributed her marketing expertise to support innovative startup initiatives.

Rissa’s previous roles include being the Chief Marketing Officer at Performance Trust Capital Partners, US Deals Marketing Leader at PricewaterhouseCoopers, and several other prominent positions within the company. Each of these roles saw Rissa honing her capabilities in marketing strategy, brand development, and stakeholder engagement.

Achievements

Rissa Reddan's remarkable career achievements demonstrate her skill and dedication to the field of marketing. Her tenure at PayNet, Inc. as Senior Vice President of Marketing up until its acquisition by Equifax in 2019 showcases her effectiveness in leading transformative marketing strategies that propel business growth. Furthermore, her experience as Principal at Reddan Consulting allowed her to provide specialized insights to a range of organizations, enhancing their marketing and operational strategies.

Rissa has worked with prestigious organizations such as PricewaterhouseCoopers and Arthur Andersen, where her contributions in marketing and consulting have significantly influenced business operations. Her reputation for innovative marketing solutions and her strategic foresight have earned her recognition as a leading figure in the marketing domain.

Moreover, Rissa brings her passion for education into her professional journey. Her role as an adjunct professor exemplifies her dedication to fostering young talent within the community, ensuring that the future of marketing continues to be infused with creativity and strategic rigor. As a testament to her commitment to women’s leadership, her participation in the Women's Director Development Program signifies her belief in championing diversity and equality within leadership positions.

In summary, Rissa Reddan exemplifies how creativity and analytical thinking blend perfectly in the realm of marketing. Her impressive educational background combined with her extensive and diverse career experiences positions her as a significant influencer in the fields of marketing and business development. Rissa continues to make meaningful contributions to her community while advocating for the effects of innovative marketing strategies on small business growth and the larger economy.

Related Questions

How did Rissa Reddan develop her creative approach to marketing that combines both art and science?
What inspired Rissa Reddan to pursue a career in marketing, given her diverse educational background?
In what ways has Rissa Reddan's upbringing influenced her work in the marketing and business sectors?
What are some of the most significant achievements in Rissa Reddan's career that have shaped her professional identity?
How has Rissa Reddan's involvement in women's leadership programs impacted her career and the organizations she has worked with?
Rissa Reddan
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Location

Denver, Colorado, United States