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Rita Bini

Data Science | Advanced Analytics Lead | Strategic Insights for Marketing and Business | Growth and Customer Analytics | Data Miner and Modeler | BA's, MA's Hons

Rita Bini is a strategic marketing and consumer intelligence professional with a strong focus on data-driven marketing and communication strategies.

With expertise in advanced consumer analytics solutions, Rita excels in deriving actionable insights and targeting strategies using statistical analytics and database marketing techniques.

She specializes in propensity modeling for strategic targeting and in the deployment of data-led consumer segmentations, demonstrating a passion for Consumer Psychology and Behavioural Economics.

Rita pursued her education at reputable institutions including Ca' Foscari University Of Venice where she studied Bachelor Of Science In Marketing, International Economics and Master Of Arts In Economics, Marketing, Communication at Università Ca' Foscari Venezia.

In her professional journey, Rita has held various key positions at renowned organizations such as Omnicom Media Group at Annalect as Senior Manager - Advanced Analytics For Marketing Sciences, Emea.

She has also contributed her expertise as an Analytics Consultant in Switzerland and London, Customer Analytics Manager - Data Science at Publicis Media, Quantitative Methods Specialist at Havas Media Group, and in similar roles at Sky, Bt, Greenstone Data Solutions, Gruppo Concorde Spa, Università Ca' Foscari Di Venezia, Accenture, and Faac Electronics Limited.

Highlights

May 31 · linkedin

Today I started my dream job at the LEGO Group !

Very excited to be joining the the LEGO Group and be part of this dynamic, innovative and fun family!

This will be a fascinating journey in the Digital Consumer Engagement department, working in the Family Engagement Team as senior I&A manager.

Thanks to Henriette (Henri) Stuart-Reckling, the team and the LEGO Group for the best of the opportunities and for the warm welcome. I cannot wait to start working on awesome things with you all!

Apr 22 · linkedin

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Rita Bini
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Location

United Kingdom