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Ritu Fotedar (She/Her)

Strategy and Insights | Consumer Voice | Data driven | Storytelling

A Brand, media and communications specialist, worked extensively with brands across different regions and categories. My experience includes the following:

  • Creating integrated strategies for brands, in order to assist clients in improving their brand performance through communication optimization and delivering on marketing KPIs.
  • Overall account management and achieving business targets with vision of overall regional business performance. Including working towards, building revenue pipeline focusing on business development initiatives.
  • Owning and driving strategic projects that drive business growth.
  • Responsible for retention and growth of talent in the team. Identify unique capability of each individual and leverage it for teams, projects and the organization.
  • Worked extensively with brands across various industries - Telecom, FMCG, E-commerce, Auto, Durables.
  • Special projects undertaken and interests: o Neuroscience, using behavioral data and refining communications and content. Member of core committee working on the initiative rolling out the program at an office level. o Brands and their Influence. Multi country study on ‘Most Influential Brands’ across different continents managed and delivered. o Learnings and Case Studies. Received award for Most Impactful Business Impact- AMAP region at Kantar Millward Brown.

Highlights

Mar 24 · linkedin

~~ What you leave behind is not what is engraved in stone monuments, but what is woven into the 'lives of others' - Pericles.

Passionate about contributing to life saving research for kids. Am running this May to do the little I can, in raising funds. Please contribute if you are able to. Thank you and wishing everyone good health. Cheers. #SickKids #TheMillionReasonsRun #ChildrensHealth #mcmasteruniversity #LifeSavingResearch

Oct 31 · linkedin

India has come a long way from the biggest and the most comprehensive data collection in 1950s. #marketresearch #datacollection #indianstatisticalinstitute #india

Related Questions

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Ritu Fotedar (She/Her)
Ritu Fotedar (She/Her), photo 1
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Location

Greater Toronto Area, Canada