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Rob Boyett

Designer who's fixated on user-centered design across digital services, products and especially AI enabled experiences

Rob Boyett is a User Experience Designer currently working at Evinova.3 He has over 22 years of experience working with multi-disciplinary teams of designers, engineers, product experts, and business developers.1 Boyett specializes in taking products and experiences from simple ideas to market-proved concepts, focusing on prototyping solutions based on insights and user needs, verifying them through research, and crafting visual stories.1

Throughout his career, Boyett has held various positions, including:

  1. Product Design Director at Adaptive Lab and Idean
  2. Founder of Mentally Friendly LDN1

His expertise includes:

  • Strategic design
  • Product design
  • Prototyping
  • User research
  • Design leadership1

Boyett has worked with numerous high-profile clients, including Barclays, British Museum, HSBC, Netflix, Nike, and Tate, among others.1 He is particularly interested in user-centered design across digital services, products, and AI-enabled experiences.24

His educational background includes a Bachelor of Arts degree obtained between 1999 and 2004.6 Boyett's career journey began with graphic design, web development, early SEO, and forum building, which eventually led to his current position in the field of user experience design.5

Highlights

Aug 21 · linkedin

Just reading through this great list of tips and tricks for using the latest release of Figma. https://lnkd.in/ebJ2hbae

But it really does get me thinking, where is Figma going?

We're getting so intricate with the amount of detail and complexity that we can get into these designs—variables, auto layout, minimum widths, responsive layouts... A high level of skill is needed to manage all of that as a designer. Plus, we are asking devs to acquire all the new skills to understand the Figma file. Is all of this effort to reach the nirvana of clean handovers actually missing the point? It starts to feel like the end goal for Figma should be to move into front-end development properly. Just add that elusive publish button. Give us easy to use test environments, connect up to Git...

I know several plugins have attempted to do this to some degree. I haven't tried them all out, so maybe some of them are pretty good, I think most are aimed at marketing sites not platform ready solutions for scale. But if Figma did it and learned from all the greatness that's been wrapped into Webflow, we could do away with a whole bunch of front-end development that is possibly quite boring for those developers and start shipping our own working front-end.

Jul 8 · linkedin

This is what happens when you forget to call the UX writer.

Seen on the Gatwick Express.

This is what happens when you forget to call the UX writer.

Seen on the Gatwick Express.

Related Questions

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Rob Boyett
Rob Boyett, photo 1
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Location

London, England, United Kingdom