Sign In

Rob Cairns

Music Licensing for Media - Director of Business Development, New Media & Digital

Rob Cairns is a seasoned professional in the music licensing industry, currently serving as the Director of Business Development, New Media & Digital at APM Music, a joint venture between Sony Music Publishing and Universal Music Publishing.1 Since 2002, he has been overseeing the licensing of APM's iconic music catalogs for digital media, video games, AI, VR/AR, user-generated content, and emerging markets.1

Key Responsibilities and Expertise

  • Negotiating and creating music agreements for new business models and partnerships
  • Developing relationships with major technology and entertainment companies
  • Managing licensing for digital media, video games, and emerging technologies
  • Specializing in music licensing for interactive media and the video game industry2

Notable Partnerships

Rob has developed partnerships with industry giants such as Apple, Google, YouTube, Microsoft, Amazon/Audible, Meta/Facebook/Instagram, Spotify, TikTok, and various major gaming companies including Sony Interactive Entertainment, Ubisoft, EA, and Activision/Blizzard.1

Career Progression

  • October 2014 - Present: Director of Business Development, New Media, Games & Digital at APM Music
  • January 2002 - October 2014: Key Account Director, New Media & Games at APM Music1

Rob Cairns has been with APM Music for over two decades, demonstrating his expertise in music licensing, copyright, music publishing, and digital distribution. His work focuses on adapting to new business models and technologies in the rapidly evolving digital media landscape.1

Highlights

Aug 9 · ahc.leeds.ac.uk
Robert Cairns | School of English | University of Leeds

Related Questions

What are some of the most significant partnerships Rob Cairns has negotiated for APM Music?
How has Rob Cairns' role evolved since he joined APM Music in 2002?
What are some of the emerging markets Rob Cairns is currently focusing on?
How does Rob Cairns' background in literature influence his approach to music licensing?
What challenges has Rob Cairns faced in the digital media and video game industries?
Rob Cairns
Rob Cairns, photo 1
Rob Cairns, photo 2
Add to my network

Location

Greater Los Angeles Area