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Rob Dobson

I make your website make you more money. Author/Consultant/Agency Owner

Rob Dobson is the founder of Northern Comfort, a company that specializes in building high-converting websites for challenger brands.4 With over 20 years of experience in digital and website development, Dobson has established himself as an expert in conversion rate optimization (CRO) and website design.15

Some key points about Rob Dobson:

  1. He designed and developed the world's first internet bank, smile.co.uk, in 1999.1
  2. In 2010, he founded Northern Comfort, his current company.1
  3. Dobson is an author and consultant in addition to running his agency.4
  4. He has written a book on Conversion Rate Optimization (CRO).3
  5. His expertise lies in helping businesses generate more sales from their websites.2

Rob Dobson's approach to website optimization is based on what he calls "The Conversion Equation," which states that sales are proportional to desire minus effort.1 This philosophy guides his work in creating effective, high-converting websites for his clients.

Highlights

Mar 15 · iamlucyrennie.com
For the Love of Small Business with Rob Dobson - Lucy Rennie
For the Love of Small Business with Rob Dobson - Lucy Rennie
The Conversion Equation - Northern Comfort

Related Questions

What are some of the key projects Rob Dobson has worked on at Northern Comfort?
How did Rob Dobson's work on the world's first internet bank influence his approach to digital marketing?
What strategies does Rob Dobson recommend for increasing website conversion rates?
How has Rob Dobson's experience over the past 20 years shaped his approach to building high-converting websites?
What makes Northern Comfort different from other digital agencies?
Rob Dobson
Rob Dobson, photo 1
Rob Dobson, photo 2
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Location

Stockport, England, United Kingdom