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Rob Gregory

Creator Economy Advisor - Co-Founder Whosay (acquired by ViacomCBS) - Blockchain, Crypto & NFT Advisor - Previous: President, Jellysmack; Daily Beast - Publisher of Rolling Stone

Rob Gregory is a seasoned leader with a strong background in the creator/influencer economy, social media, digital publishing, and cryptocurrency and NFTs.

He co-founded Whosay, an influencer marketing company backed by CAA and Amazon Ventures, which was acquired by ViacomCBS in 2018.

Throughout his career, he has held key positions such as President of The Daily Beast and Plum TV, as well as Publisher of reputable titles like Rolling Stone, Men's Journal, Scientific American, and Maxim.

Currently, Rob is a senior advisor at Permission.io, a blockchain-based startup rewarding cryptocurrency for data sharing, and an advisor at BlackTag, a CAA-supported mobile entertainment platform.

He also contributes as an advisor to the New York Comedy Festival.

Rob is recognized for his adeptness in adopting emerging technologies and integrating them into business strategies, with a focus on creator culture, branded content, and performance marketing.

He excels in team building, go-to-market strategies, and developing revenue streams, leveraging his extensive network in brands, agencies, publishing, and ad tech.

His areas of expertise include major social media platforms, cryptocurrency and NFTs, and navigating the dynamics of the creator landscape.

In addition to his professional endeavors, Rob serves as a trustee at the National Institute of Social Sciences and is a board member of SOS Children's Villages.

He is a recipient of various industry awards and has been featured in prestigious publications like The Wall Street Journal and Crains New York Business.

Rob Gregory, an alumnus of Boston University, resides in Old Greenwich, Connecticut.

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Rob Gregory
Rob Gregory, photo 1
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Location

New York City Metropolitan Area